Here at Team Oracle we have worked with The Media People to implement the integrated digital and PR campaign for their brilliant Shared Ownership Week campaign since 2015. The event has grown and evolved each year and is now a significant date in the industry’s calendar. This year it’s back and it’s going to be bigger than ever!
Buyers face so many obstacles when it comes to getting a foot onto the property ladder. Even researching the process can be daunting! That’s why Shared Ownership Week 2019 is a great place to start. We’re extremely proud to be part of a campaign that supports potential first-time buyers.
This year we have recruited TV presenter AJ Odudu as an ambassador for the event. AJ has been a joy to work with and the perfect choice to represent first-time buyers, having recently just stepped foot onto the property ladder herself, after years of hard work. A down-to-earth Northern lass, she moved in with her Dad in order to save up and understands the many ups and downs of the process. She’s someone our target audience will relate to and is genuinely passionate about helping them make sense of all the information out there. Her support this year means we’ve been able to secure additional press coverage for this campaign and even record a podcast, now available on Spotify and Apple Podcasts (a great one for a commute to work).
Our digital campaign on Facebook, Twitter and Instagram and the informative editorial supplements in The Evening Standard, Metro, City A.M, Time Out and First Time Buyer Magazine showcase some of the huge range of properties available through the scheme and talk readers through the process in clear, jargon-free language.
As a student in my early-twenties, currently undergoing my third-year University placement at Oracle, the idea of being in a position to buy a house soon after I graduate seems almost impossible. However, learning about alternative routes such as Shared Ownership, makes the option of owning a home (whilst paying off my student debt!!) feel like a possibility.
Find out more about Shared Ownership Week check out the 2019 website, which is now live here: https://www.sharedownershipweek.co.uk/
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