Recent Coverage

We secured commentary for Winkworth in The Times as part of a feature exploring the advantages of being the second estate agent appointed to sell a property. To provide a regional perspective, we provided comment from Simon Jacobs, Managing Director of Winkworth Salisbury and Marlborough on his experience. His insights were subsequently featured in the article, securing valuable exposure for Winkworth in a leading national newspaper.

We pitched Holly Farm, a gorgeously renovated Grade II listed 17th century farmhouse in Norfolk, to the Times WYGF column for Winkworth. This is the second Winkworth home we’ve secured for this weekly column in The Times.

We recently secured national coverage for The Hill Group’s Hartley Acres development in The Times. As part of a feature on the growing trend of downsizing, we proactively placed a resident case study with journalist David Byers and arranged an interview with the homeowner. During the interview, she shared her personal experience of downsizing, along with practical advice for others considering a move to a smaller home. The resulting article highlighted both the benefits of downsizing and the lifestyle offered at Hartley Acres, generating valuable exposure for the development in one of the UK’s leading national newspapers.

We secured coverage for Winkworth in Country & Town House as part of its Best Eco Homes on the Market Right Now feature. The article showcased a new-build property in Palmers Green listed with Winkworth, highlighting its impressive sustainability credentials. Emitting near-zero carbon and boasting an EPC A rating, the home represents a rare example of highly energy-efficient housing in London, helping to position Winkworth at the forefront of the growing demand for environmentally conscious homes.

We received a request from journalist Angela Epstein, who was looking for comment from property experts in the North on areas that remain affordable for buyers looking to put down roots, particularly following the news of a No.10 North under Andy Burnham.

Latimer Homes has a number of developments across the Northern counties available through Shared Ownership, providing an affordable route to homeownership in the region. We provided a comment from a Latimer Homes spokesperson that directly addressed the journalist’s brief, and it was subsequently included in the introduction to the piece.

Journalist Melissa York was recently seeking case studies featuring buyers who had chosen to live at home and save themselves for their first property, rather than relying on the Bank of Mum and Dad to fund their journey onto the property ladder. Gail and Sam, who recently purchased their first home at Pennyfarthing Homes’ Hawthorn Place development in Fordingbridge, were a perfect fit.

Having been together for 13 years before finally achieving homeownership, Gail and Sam had a compelling story that quickly captured the journalist’s interest. Their warmth and personality came across brilliantly in the article, which was such a strong piece that it was even referenced on the newspaper’s front page.

This represented an excellent result for Pennyfarthing Homes, securing positive national coverage that showcased both the development and the brand to a wider audience.

We pitched a terraced townhouse for sale on St. Luke’s Mews in Notting Hill – one of the most famous and picturesque cobbled lanes in the city – to the Times weekly What You Get column. This is the first piece of coverage we’ve secured for Winkworth in a What You Get feature, and the piece caused plenty of engagement in the article’s comment section.

We secured prominent coverage in the Manchester Evening News by pitching an exclusive human-interest case study that highlighted the realities of the rental market through the experiences of a young couple, Laura and Lewis. After moving into what they believed would be their first home together, they discovered the flat was infested with bed bugs and affected by a series of serious maintenance issues, forcing them to leave the property after just a short period. They then found they could buy their first home with Latimer for just an extra £70 a month. Recognising the wider relevance of the story amid ongoing conversations around housing standards and renters’ rights, we developed the case study into a compelling media narrative, and pitched it exclusively to the Manchester Evening News.

We identified Rhiannon as a standout case study early on, recognising that her career gave the story a genuinely different angle from the usual “first-time buyer” narrative. As a West End theatre worker, her irregular late-night finishes made the case for a safe and secure home especially compelling, and it set her apart from the more predictable case studies that usually land in the property pages. We pitched this angle directly to The Times Moving Stories column.

We were recently approached by journalists at the Daily Mail and This Is Money for the view of our new client, Winkworth CEO Dominic Agace, on incoming Prime Minister Andy Burnham and his proposed mansion tax. Dominic’s comments resonated strongly with the media, not only securing press coverage but also becoming the headline of a separate article dedicated to his perspective. The piece was published online by both This Is Money and the Daily Mail, and also appeared in print in the Mail on Sunday, reaching readers all across the UK.

This is a strong example of our ability to deliver commentary that cuts through the noise. By offering fresh, insightful and bold perspectives, we can easily capture journalists’ attention and generate high-impact coverage for our clients.

Melissa Lawford approached us for a follow up conversation with Mark Adams of Pennyfarthing Homes and Greg Hill of The Hill Group, further to a mini roundtable we organsed 18 months ago. This piece explores how the governement is actually performing against delivering its target of 1.5 million homes, with insights from key industry leaders.

We secured national press coverage with a distinct, human-led angle for a buyer case study, featuring lived experience that resonates with older buyers.

Chase New Homes is currently delivering an exciting new development, The Waldens in Saffron Walden, which will see the extensive historic regeneration of a grand, former Tudor school into 52 stylish apartments. To share the story behind this transformation, Senior Account Manager, Freya collaborated with Chase’s technical team to uncover more about the restoration process. She then worked with the Saffron Walden Reporter to craft a feature that highlights the project’s progress and engages the local press, offering readers a fascinating insight into how this much‑loved landmark is being brought back to life.

After receiving a request from journalist Angela Epstein for pretty villages in school catchment areas, we knew the perfect spot. We sent her information on Berkeley’s Hareshill development in the Hampshire village of Church Crookham, and she loved it. To further help the journalist, we sent through a quote from the Berkeley Sales and Marketing Director, which can be seen in the article.

Dami took his first step onto the property ladder with Latimer, beginning an exciting new chapter as a homeowner. When we spoke to him about his journey, his story revealed several inspiring, relatable themes. Backed by striking photography, Dami’s experience was shared with national media and his story struck a chord. The Sunday Times featured Dami as part of a wider piece exploring the challenges facing first-time buyers today, with his image chosen as the lead photo. His journey perfectly showcased how shared ownership can be a powerful launch pad into home ownership.

Debbie Davies recently embraced a major life change, downsizing from her spacious home in Warwickshire to a charming, smaller property in the peaceful village of Flitton, Bedfordshire. She found her ideal new home at Stonebond’s thoughtfully designed development, The Appleyard. In an interview with property journalist Zoe Dare Hall, Debbie shared her personal journey and the motivations behind her move. Her story was featured in a case study that highlights the many benefits of downsizing; offering inspiration and practical insights for others considering a similar transition.

Mr and Mrs Pine recently downsized from a three-storey townhouse to a more manageable bungalow at Oakwood Grove, a Pennyfarthing Homes development on the edge of the New Forest. We collaborated with journalist, Jayne Dowle to share their story as part of a wider feature in The Times exploring the growing shortage of bungalows and smaller homes in the UK property market; an issue that increasingly affects older buyers looking to downsize. By acting quickly and arranging an interview with the couple and the journalist, we helped position Pennyfarthing Homes in national press as a leading developer of high-quality, age-appropriate housing solutions that directly address this market gap.

We interviewed Jay Singh-Chapar, a manager at L’Oreal, who had moved back in with his parents in Coventry and commuted to London for 18 months to save money for a deposit. He had then bought an apartment at Feature 17 by Countryside, which is located in the up and coming area of Walthamstow in Central London. We identified this as a case study that potential first time buyers reading the Metro could identify with, and pitched the case study to Andrea Dean at the Metro for a Neighbourhood Watch article on Walthamstow.

When Jeff and Sheena Evans explained how they bought at Berkeley’s Oakhill development in Hildenborough, a village they’d never heard of before, we saw the potential in their story. Following a successful pitch to Alexandra Goss, we secured this coverage in The Telegraph for our client.

When Gemma and Freya met journalist Deborah Stone for a coffee, she mentioned that she was particularly interested in conversion properties. Following our chat, we sent her information on Latimer’s incredible conversion development The Cocoa Works – the ex Rowntree’s factory in York – and some comments from current resident Nigel, who adores living in such a historic building. Here are the results.

Customer case studies continue to be incredibly powerful when it comes to selling in a story and this was no exception.  When we interviewed Phoebe and Owen, we discovered a powerful story about how they spent 3 years saving every penny for a deposit for their new home.  Knowing the ‘What I Own’ feature was making a comeback at Metro, we pitched the story and here is the result.

The Oracle Group provides tailored training to sales team to boost the volume and quality of case studies being submitted, as they are a great source for generating media coverage. One such success was George at Marleigh Park (Hill) and John at Crescent Gardens (Latimer) who were interviewed by Oracle Group. The team then produced compelling written case studies and coordinated professional photography. The Oracle Group team strategically pitched George and John as part of a First Time Buyer feature to The Times. This resulted in prominent print and digital coverage, including a spot in The Times Property Newsletter, which reaches an audience of over 30,300 subscribers.

Following discussions with Hill, it was agreed that promoting Dagenham Green to city and Docklands-based media would be a strategic priority. Account Manager Freya Martyniak subsequently pitched an on-site visit to Jon Massey, Editor of Wharf Life. The result was a prominent three-page feature, both in print and online, significantly boosting the development’s visibility.Following discussion with Hill, they were keen to promote Dagenham Green to city and dockland based press.  Account Manager, Freya Martyniak pitched a visit to the development to Jon Massey, Editor of the Wharf Life, which resulted in a three page spread in print and online.

The panoramic view from Kew Bridge Rise was a standout feature that Hill was keen to highlight as a unique selling point of the development. As part of the press office strategy, Account Manager Freya Martyniak identified key media outlets that aligned with this narrative and would be receptive to showcasing the stunning riverfront imagery.

Marco Previero, Co-Founder and Head of Research at R3Location was recently featured in The Telegraph, where Marco provided his insight on post-pandemic buyer trends in the property market. This piece was specifically focused on the concept of garden rooms, which was once a popular trend in the pandemic era. We worked with Alexandra Goss to provide accurate insight from R3 which would add significant value to her piece.

With application for Americans looking to relocate to the UK having hit a record high, we secured coverage for an R3Location’s case study, Susan Neely,  who shared her reasoning for buying a home in Pimlico.

Account Director Viv recently attended a morning of filming at The Hill Group and Peabody’s Dagenham Green development.  The broadcast channel was filming an investigative piece on affordable housing providers needing extra support from the Government in order for Rachel Reeves to achieve her ambitious 1.5 million home target.  Apart from being extremely chilly, it was a successful morning of filming and we were able to ensure that both clients got sufficient branding into the piece to make it worthwhile.

Account Director Gemma Moyle recently interviewed Jamie from Cameron Hall Homes for a regular feature in Show House. The interview provided insights into Jamie’s journey with the business as well as the company’s latest developments. Moyle transcribed Jamie’s responses and forwarded them to the journalist, Ginetta Vedrickas, for inclusion in the feature.

Promoting the recent launch of our sister-brand ‘Influenced by Oracle’, our chair Caroline Coskry spoke with Show House journalist Ginetta Vedrickas. This new offering will directly service and promote talented content creators who want to excel in the property and home sector, whilst simultaneously providing businesses within the industry with significant opportunity to amplify their brand presence and reach new audiences through strategic influencer partnerships.