The Oracle Group appointed as PR agency for Winkworth
The Oracle Group has been appointed as the PR agency for Winkworth, one of the UK’s most established and respected estate agency networks, effective from…
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What Andy Burnham Could Learn from Vienna
At UKREiiF this year, Tom Copley, Deputy Mayor of London for Housing and Residential Development, delivered a timely reminder that some of the most valuable…
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Why UGC Should Sit at the Heart of Your Marketing Mix
Consumers have never had more choice, more information or more advertising competing for their attention. As a result, traditional marketing is facing a growing challenge:…
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15 Years of The Oracle Group
Let me tell you a secret. I didn’t start The Oracle Group with a flawless business plan or a carefully mapped five-year strategy. I started…
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Partnerships, Panels and Plenty of Coffee – What We Took Away from UKREiiF 2026
From 19-21 May, Viv and I swapped Teams calls and site visits for the slightly more chaotic energy of the UK’s biggest real estate and…
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In an AI-first world, absence is your biggest blind spot
In 2026, over half of consumers are now using AI-powered search, with ChatGPT alone receiving over 900 million weekly users. At the same time, Google…
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12 Years of PRCA CMS Accreditation
We’re incredibly proud to share that The Oracle Group has achieved Public Relations and Communications Association (PRCA) CMS Accreditation for the twelfth consecutive year, retaining…
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Why everyone is saying 2026 is the new 2016
There’s a strange kind of nostalgia moving through the internet right now. Not for a song or a trend, but for a feeling. “2026 is…
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Influenced by Oracle: Where Social Comes First
The media landscape is changing fast, and the algorithms behind it are moving even faster. For property brands, developers, and agencies, this has created both…
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How PR Can Shape AI Perceptions Through Generative Engine Optimisation
The way people research brands has changed. Homebuyers, investors, agents and industry professionals increasingly ask AI assistants for answers before visiting a website or search…
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The Reeves Budget and the Ripple Effect on UK Housing
How do we end up in a situation where the OBR leaks the budget numbers an hour before Rachel takes the stand? Perhaps it’s just…
Read more# General
Winter-Proof Your Reputation: Why Crisis Readiness Matters
Winter-Proof Your Reputation: Why Crisis Readiness Matters Winter can test even the strongest reputations. From staff shortages to supply chain hiccups, the season brings operational…
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How to measure the success of a PR campaign?
One question that we are frequently asked is how to best measure the success of a PR campaign. In this blog, we discuss how to…
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Best Marketing Campaign Winners at the First Time Buyer Readers’ Awards
This year’s First Time Buyer Readers’ Awards is one to remember! Team Oracle takes home the win for our ‘Generation Rent vs Generation Own’ initiative…
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The Oracle Group Named Finalists in 3 Social Media Marketing Award Categories
The Social Media Marketing Awards are back – and we’re proud to be recognised as finalists in three categories, celebrating our creative and results-driven approach…
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Generative Engine Optimisation (GEO): The Future of Property Marketing in the AI Age
By Natasha, Intern As AI-powered platforms like ChatGPT, Copilot, and Gemini become everyday tools for how people search, learn, and make decisions, the way content…
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