Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# The Oracle Group: Experts in PR, Social Media, Marketing, Events and Digital

## Sitemaps
[XML Sitemap](https://theoraclegroup.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Oracle Group appointed as PR agency for Winkworth](https://theoraclegroup.co.uk/the-oracle-group-pr-agency-winkworth/): The Oracle Group has been appointed as the PR agency for Winkworth, one of the UK’s most established and respected estate agency networks, effective from June 2026.
- [What Andy Burnham Could Learn from Vienna](https://theoraclegroup.co.uk/andy-burnham-uk-housing-lessons-vienna-model/): Andy Burnham's national profile continues to rise, with the rumour mill suggesting he will be our next Prime Minister. Whether or not that happens in the near future, the housing philosophy he has developed in Greater Manchester is already influencing the national conversation. If Burnham's approach were ever adopted at a national level, it could shape the operating environment for developers, housing associations, investors and contractors for decades.
- [Why UGC Should Sit at the Heart of Your Marketing Mix](https://theoraclegroup.co.uk/why-ugc-should-sit-at-the-heart-of-your-marketing-mix/): Consumers have never had more choice, more information or more advertising competing for their attention.
- [15 Years of The Oracle Group](https://theoraclegroup.co.uk/15-years-of-the-oracle-group/): Let me tell you a secret. I didn’t start The Oracle Group with a flawless business plan or a carefully mapped five-year strategy. I started it with determination and a burning desire to create an agency that felt different.
- [Partnerships, Panels and Plenty of Coffee – What We Took Away from UKREiiF 2026](https://theoraclegroup.co.uk/partnerships-panels-and-plenty-of-coffee-what-we-took-away-from-ukreiif-2026/): From 19-21 May, Viv and I swapped Teams calls and site visits for the slightly more chaotic energy of the UK’s biggest real estate and infrastructure event - UKREiiF in Leeds.
- [In an AI-first world, absence is your biggest blind spot](https://theoraclegroup.co.uk/ai-visibility/): Not sure what’s in your blind spots? Insights by The Oracle Group offers AI Visibility and GEO support to property and lifestyle businesses, starting with a free seven-day report.
- [12 Years of PRCA CMS Accreditation](https://theoraclegroup.co.uk/12-years-of-prca-cms-accreditation/): We’re incredibly proud to share that The Oracle Group has achieved Public Relations and Communications Association (PRCA) CMS Accreditation for the twelfth consecutive year, retaining our Gold Award status.
- [Why everyone is saying 2026 is the new 2016](https://theoraclegroup.co.uk/social-media-in-2026/): 2016 has become the internet’s media nostalgia reference point. Not because it was a perfect year, but a year when social media was fun, stress free and less curated. 
- [Influenced by Oracle: Where Social Comes First](https://theoraclegroup.co.uk/influenced-by-oracle-the-social-influencer-agency/): The media landscape is changing fast, and the algorithms behind it are moving even faster.
- [How PR Can Shape AI Perceptions Through Generative Engine Optimisation](https://theoraclegroup.co.uk/pr-and-generative-engine-optimisation/): Generative Engine Optimisation (GEO) ensures AI systems recognise and accurately represent your brand. It’s not a new form of PR, just the same principles applied to a new channel: credible content, authoritative sources, consistent messaging and strong media presence.
- [The Reeves Budget and the Ripple Effect on UK Housing](https://theoraclegroup.co.uk/the-reeves-budget-and-uk-housing/): How do we end up in a situation where the OBR leaks the budget numbers an hour before Rachel takes the stand? Perhaps it’s just another calamitous chink in a system that doesn’t always feel fit for purpose.
- [Winter-Proof Your Reputation: Why Crisis Readiness Matters](https://theoraclegroup.co.uk/winter-proof-your-reputation-get-crisis-ready/): Winter-Proof Your Reputation: Why Crisis Readiness Matters
- [How to measure the success of a PR campaign?](https://theoraclegroup.co.uk/how-to-measure-the-success-of-a-pr-campaign/): One question that we are frequently asked is how to best measure the success of a PR campaign. In this blog, we discuss how to set tailored goals, track the applicable metrics and show your return on investment for your next PR campaign.
- [Best Marketing Campaign Winners at the First Time Buyer Readers’ Awards](https://theoraclegroup.co.uk/best-marketing-campaign-winners-at-the-first-time-buyer-readers-awards/): This year's First Time Buyer Readers’ Awards is one to remember! Team Oracle takes home the win for our ‘Generation Rent vs Generation Own’ initiative with Latimer by Clarion Housing Group, a proud moment that shows the impact of our work in the property marketing space.
- [The Oracle Group Named Finalists in 3 Social Media Marketing Award Categories](https://theoraclegroup.co.uk/the-oracle-group-named-finalists-in-3-social-media-marketing-award-categories/): The Social Media Marketing Awards are back – and we’re proud to be recognised as finalists in three categories, celebrating our creative and results-driven approach to social media.
- [Generative Engine Optimisation (GEO): The Future of Property Marketing in the AI Age](https://theoraclegroup.co.uk/generative-engine-optimisation-geo-the-future-of-property-marketing-in-the-ai-age/): By Natasha, Intern
- [Personal Branding: Your Key to Standing Out](https://theoraclegroup.co.uk/personal-branding-your-key-to-standing-out/): Personal branding is no longer just a nice-to-have. It’s essential. It’s the thing that sets you apart and opens doors to opportunities you didn’t even know existed.
- [Our Charity of the Year: CRY](https://theoraclegroup.co.uk/our-charity-of-the-year-cry/): Each year, we pick a new charitable cause to support, and we have recently announced Cardiac Risk in the Young (CRY) as our official charity for 2025. Despite the charity’s national reach, CRY’s headquarters are based a short distance from our Epsom office, in Leatherhead.
- [FredHUG: New PropTech Solution For Housebuilders](https://theoraclegroup.co.uk/fredhug-the-homebuying-companion-you-didnt-know-you-needed/): We speak with the founders of We Are Fred, Nick Street and Clive Lewzey, as they introduce FredHUG, a groundbreaking new PropTech product that’s set to transform how sales information is shared with new homebuyers.
- [An Awards Strategy Makes All The Difference](https://theoraclegroup.co.uk/an-awards-strategy-makes-all-the-difference/): It’s all well and good telling people how great you are, but in the competitive property industry, award wins give you something to show.
- [Oracle Newsletter Autumn 2024](https://theoraclegroup.co.uk/oracle-newsletter-autumn-2024/): Welcome to a feature-rich edition of Inside The Oracle, brimming with valuable insights, expert tips, and team stories. Discover why mystery shopping is crucial, how monitoring website traffic can reveal customer interests, and explore the second episode of our podcast, Memory Lanes. Learn how our clients leverage TikTok for growth, celebrate award wins with Gateway Housing Association, and see how Lovell's social campaign boosted website visits by 10% with three conversions. Plus, find out how Viv Onslow's thrilling weekend led Pennyfarthing to break 12 Guinness World Records.
- [The Evolution of PR: Communication in the Digital Age](https://theoraclegroup.co.uk/the-evolution-of-pr-communication-in-the-digital-age/): While the digital age has given people and businesses more opportunities to engage with their audiences directly, there is still something to say about the benefits of having other people recommend your products and services. Influencer marketing therefore takes the benefits of social media to another level! Working in partnership with an influencer can help you to showcase everything you have to offer, while benefitting from reputation of an influencer and tapping into their follower base.
- [NEW Memory Lanes Podcast](https://theoraclegroup.co.uk/new-memory-lanes-podcast/): We’re excited to announce the launch of our brand-new podcast, Memory Lanes, created in partnership with the talented team at Define Creative.
- [Building Your Reputation Online: Trustpilot Reviews and Brand Reputation Management](https://theoraclegroup.co.uk/building-your-reputation-online-trustpilot-reviews-and-brand-reputation-management/): In today's digital age, your online reputation is as important as your offline one. Whether you're an individual or a business, what people see and read about you on the internet can significantly impact your success.
- [Oracle Newsletter Summer 2024](https://theoraclegroup.co.uk/oracle-newsletter-summer-2024/): Welcome to the Summer edition of ‘Inside The Oracle’. Read about our successful influencer campaigns and discover more about UGC
- [Influenced by Oracle Boosts its Property Sector Reach with New Signing](https://theoraclegroup.co.uk/influenced-by-the-oracle-group-boosts-its-property-sector-reach-with-new-signing/): Influenced by Oracle, the new talent agency representing content creators in the property and home space, has welcomed Property London to its growing roster. Creating and managing partnerships to develop the renowned influencer’s already impressive following, Influenced by Oracle will be applying its expertise and knowledge to expand its client list of prime developers and agents.
- [Oracle’s Charity of the Year 2024 revealed…](https://theoraclegroup.co.uk/oracles-charity-of-the-year-2024-revealed/): As you might have already realised, we’re really passionate about homes. It doesn’t matter if we’re working with developers to sell high-end homes, or assisting housing associations in helping first-time buyers get a foot onto the property ladder with Shared Ownership, we love it all. But, we’re very aware that not everyone has access to a decent home with the basic necessities, which is why this year we’ve chosen Redhill-based Renewed Hope as our charity of the year.
- [Influenced by Oracle](https://theoraclegroup.co.uk/influenced-by-the-oracle-group/): Using our years of managing successful influencer campaigns for our clients, we have launched ‘Influenced by Oracle’ to directly service and promote talented content creators who want to excel in the property and home sector.
- [The Oracle Group Celebrates 10 Years of PRCA CMS Accreditation](https://theoraclegroup.co.uk/the-oracle-group-celebrates-10-years-of-prca-cms-accreditation/): For the tenth consecutive year, the PRCA (Public Relations and Communications Association), the world’s largest and most influential PR professional body, has accredited The Oracle Group with CMS (Communications Management Standard), a beacon of excellence providing a robust framework for PR practitioners worldwide.
- [Social Media Trends for the Property Industry](https://theoraclegroup.co.uk/social-media-trends-for-the-property-industry/): By Kit Farino, Intern
- [Ways to Empower and Engage Your Team in your Marketing Initiatives](https://theoraclegroup.co.uk/ways-to-empower-and-engage-your-team-in-your-marketing-initiatives/): A company’s success hinges on both its strategies and its team’s collective efforts. To maximise your marketing potential, effective team empowerment and engagement are crucial.
- [Navigating Social Media Communications in 2024](https://theoraclegroup.co.uk/navigating-social-media-communications-in-2024/): What platforms should a business choose to communicate with its customers?
- [The Power of Stakeholder Communication](https://theoraclegroup.co.uk/the-power-of-stakeholder-communication/): Understanding stakeholder needs
- [The Importance of Good Storytelling](https://theoraclegroup.co.uk/property-talk-the-importance-of-good-storytelling/): Public Relations creates a narrative that shares a brand’s story with current and future customers, employees and the media. However, driven by sales and investments, the property sector tends to overlook the power of good storytelling. Developers/ builders can fall short when it comes to connecting on an emotional level with their audiences. This means they can miss the opportunity to make authentic connections and build trust with their audience and the media.
- [The Most Memorable Christmas Campaigns of 2023](https://theoraclegroup.co.uk/2023s-most-memorable-christmas-campaigns/): Whilst some brands choose to reproduce classic and iconic content each year, such as Cadbury’s Secret Santa Postal services and Coca Cola’s Christmas Truck, many brands find new and creative ways to grab the attention of the nation.
- [PRoperty Talk Issue 1](https://theoraclegroup.co.uk/property-talk-issue-1/): Introducing our new newsletter PRoperty Talk: Inside tips for clear, compelling, and confident communication
- [A great PR opportunity for By Design](https://theoraclegroup.co.uk/new-client-by-design-homes/): Just occasionally in our line of work, we are given a golden PR opportunity.  This happened just three months ago when By Design approached us to craft a story on a historical home.
- [The Future of AI in Public Relations](https://theoraclegroup.co.uk/the-future-of-ai-in-public-relations/): By Laura Emerton, Intern
- [Learn How To Leverage LinkedIn With Our Workshop](https://theoraclegroup.co.uk/leveraging-linkedin-workshops/): As the social media platform with the longest tenure among active users, LinkedIn stands out as a powerful tool for networking in our industry. In 2022, the platform experienced a remarkable 22% increase in engagement, signalling a renewed interest in its potential.
- [The Top 3 Social Media Marketing Campaigns of 2023](https://theoraclegroup.co.uk/the-top-3-social-media-marketing-campaigns-of-2023/): In 2023 it has been estimated that 4.9 billion people use social media across the world. With social media being a part of people’s everyday lives, it’s no wonder the use of advertising through these platforms is favoured. In fact, 90% of users follow at least one brand on a platform, and 76% have been influenced and purchased something they saw on social media. With this in mind, brands are having to work harder than ever to come up with new ways to market on social media. Being original and authentic has never been more important, so I thought I’d share a few of my favourite social media campaigns from the past year:
- [Social Media Director Joins Leading Property Communications Business](https://theoraclegroup.co.uk/social-media-director-joins-leading-property-communications-business/): Strengthening the senior team and enhancing creative solutions for its ever-growing client base, The Oracle Group has appointed Harriet Bolt as Social Media Director, joining its busy team of communications specialists.
- [Press Release: Could Generation Z spell the end for property portals?](https://theoraclegroup.co.uk/press-release-could-generation-z-spell-the-end-for-property-portals/): Less than three in ten (28%) 18-24 year-olds consider property portals such as Zoopla and Rightmove their go-to trusted home-hunting source. Significantly lower than those in the 25-34 and 35-44 age groups.
- [Half a Decade at Oracle](https://theoraclegroup.co.uk/half-a-decade-at-oracle/): It’s been quite the five years; four different prime ministers, the loss of The Queen, Britain finishing second at Eurovision, a brand new King, two US presidents, the creation of TikTok and a certain virus that kept us all inside for a while…
- [Valuing the Importance of Mental Health in the Workplace](https://theoraclegroup.co.uk/valuing-the-importance-of-mental-health-in-the-workplace/): Valuing the Importance of Mental Health in the Workplace
- [Oracle Newsletter Summer 2023](https://theoraclegroup.co.uk/oracle-newsletter-summer-2023/): Discover why Generation Z might spell the end of property portals and how to secure a good case study.
- [What A Lot of Work Experience](https://theoraclegroup.co.uk/what-a-lot-of-work-experience/): Whilst school can provide a foundation for the knowledge and skills that people need when they head out into the big wide world of work, nothing really prepares you for the realities of a job like giving it a go for yourself. This summer, we have enjoyed welcoming five students to Oracle HQ to spend a week learning about all things PR!
- [Threads: Redefining Social Interactions](https://theoraclegroup.co.uk/threads-redefining-social-interactions/): Meta has launched its highly anticipated text-based social media app, Threads, and the response has been phenomenal. Within the first four hours of its launch, over five million people have signed up, eager to experience its innovative features.
- [If you want to be included in the conversation, you can’t sit on the fence!](https://theoraclegroup.co.uk/if-you-want-to-be-included-in-the-conversation-you-cant-sit-on-the-fence/): Thanks to our close contacts within the property press, journalists regularly ask us for our client’s comments, views and opinions on current industry issues. Sometimes the comments need to be turned around really quickly so that the journalist can immediately respond to the news agenda of the day, and sometimes we are given a few days to return the information. Many clients deliberate about whether to share their opinions on industry matters, but if you want to be positioned as a leader in any sector, it pays to be the person who airs honest, well-informed opinions.  If you don’t, it’s likely that someone else will.
- [The Power Of Stakeholder Engagement: Communication](https://theoraclegroup.co.uk/the-power-of-stakeholder-engagement-communication/): Building constructive relationships with individuals who can have a positive or negative impact on your reputation is essential to every business. Indeed, stakeholder engagement plays a pivotal role in driving business success and achieving long-term sustainability.  Communication and the art of communicating is at the core of successful stakeholder engagement, and it just so happens, that is what we do best!
- [What do journalists want in 2023?](https://theoraclegroup.co.uk/what-do-journalists-want-in-2023/): 68% of journalists want data in the form of original research, such as trends and market data, according to the latest global State of the Media report by Cision. Not only do they rely on data, but most journalists rely on PR professionals to provide it – excellent! Most importantly, our job is to help our clients discover what data is relevant and how to present it.
- [What Is ChatGPT?](https://theoraclegroup.co.uk/what-is-chatgpt/): I have spent the morning using ChatGPT (CGPT).  It is both incredible and frightening at the same time. CGPT is one of many Artificial Intelligence (AI) tools which can be used for writing, coding, graphic design, video game voiceovers, among other things and it is very simple. A bit like Google, you type what you are searching for ‘write a blog on influencer marketing’ and in less than 60 seconds it delivers just that – like I said, incredible.  The frightening bit comes from the ‘Godfather of AI’ Geoffrey Hinton who quit Google a few weeks ago and warned of the underestimated power the future of this technology could hold.
- [Oracle Spring Newsletter 2023](https://theoraclegroup.co.uk/oracle-spring-newsletter-2023/): Welcome to the Spring edition of ‘Inside the Oracle’ which introduces our new Women In Business ‘sofa talks’ series and provides an insight to client wins, events and the latest social media trends!
- [The Art Of Listening](https://theoraclegroup.co.uk/the-art-of-listening/): Recently we took time out for an active listening session with our Creative Director and qualified counselor, Alice McCutcheon.  Here is what Alice had to say about the art of active listening...
- [Supporting Our Local Woodland](https://theoraclegroup.co.uk/supporting-our-local-woodland/): We have recently donated to the Woodland Trust, the UK's largest woodland conservation charity, to support its mission to create a world where woods and trees thrive for people and nature. Our donation provided half an acre of land for the Trust which will see new trees planted, existing greenery nurtured and beautiful areas created for all to enjoy.
- [Our Charity Partnerships of 2023](https://theoraclegroup.co.uk/our-charity-partnerships-of-2023/): We are delighted to announce this year we are partnering with The Children’s Trust, the UK's leading charity for children with brain injury; and Age Concern Epsom & Ewell, helping older people in our community feel less alone.
- [The Oracle Group Maintains PRCA CMS Accreditation](https://theoraclegroup.co.uk/the-oracle-group-maintains-prca-cms-accreditation/): We are delighted to announce that we have recently maintained our Communications Management Standard (CMS) accreditation by the PRCA for the sixth consecutive year. The accreditation demonstrates our consistent commitment to maintaining the best practices in the PR industry.
- [How Do You Feel About Media Interviews?](https://theoraclegroup.co.uk/how-do-you-feel-about-media-interviews/): Being interviewed by a journalist can be daunting, especially when representing your company. Often, ensuring the journalist reports on what you want them to publish can seem like a trick of the trade, and you’d be correct.
- [Musings from the Intern](https://theoraclegroup.co.uk/musings-from-the-intern/): By Sophie Shorthose, Intern
- [TikTok: Time To Invest In the App?](https://theoraclegroup.co.uk/tiktok-time-to-invest-in-the-app/): Rising to global dominance over lockdown, TikTok has emerged as the latest social media platform for PR professionals to grapple with. Surpassing a billion active users by the end of 2021, TikTok has far exceeded the growth rates of its competitor platforms such as Twitter, Facebook, and Instagram, and is showing no signs of stopping, growing over 45% in the last year, according to Hootsuite.
- [The Benefit of Entering Property Awards with The Oracle Group](https://theoraclegroup.co.uk/the-benefit-of-entering-property-awards-with-the-oracle-group/): When awards season rolls around every year, at Oracle we embrace the chance to secure the industry recognition that we know our clients deserve. The team has been busy drafting a vast range of award entries this year, such as the What House? Awards, Evening Standard Awards, and RESI Awards to name a few.
- [Oracle named PR Agency of the Year!](https://theoraclegroup.co.uk/oracle-named-pr-agency-of-the-year/): At the annual Property Press Awards we were absolutely thrilled to be named PR Agency of the Year, a momentous achievement showcasing the impressive work and capability of the company. The awards, organised by Property4Media, celebrate the work of professionals across the industry and for the first time, five PR categories were also included to recognise the crucial work of this sector.
- [Read our Winter Newsletter](https://theoraclegroup.co.uk/read-our-winter-newsletter/): Welcome to the Winter edition of ‘Inside The Oracle’, our quarterly newsletter update. In this edition we look at awards for 2023, celebrate our own award success as ‘PR Agency of the Year’ and review how important it is to engage with local communities.  We also hear from our guest writer Rupi Hunjan, CEO of Censeo Financial about how the financial side of buying a shared ownership property works and why it is now a market leader.
- [Lessons for LinkedIn](https://theoraclegroup.co.uk/lessons-for-linkedin/): We regularly attend PRCA training sessions to stay up to date with all the latest advice and industry knowledge so that we can continue to provide a high level of service to our clients.
- [How has it been a year already?](https://theoraclegroup.co.uk/how-has-it-been-a-year-already/): As I sit here tapping away at my laptop, I take a minute to pause and soak up my surroundings – something I don’t always make time to do on the day to day, #busy. I am currently pitched up in a plush velvet booth at the Ministry in SE1 (our shiny new London digs) surrounded by a bunch of strangers. Some of them are laser focussed on their MacBooks, putting energy into whatever exciting project they are working on, others are quietly chatting away over a fresh coffee.
- [What is next for the property sector?](https://theoraclegroup.co.uk/what-is-next-for-the-property-sector/): With various complex factors impacting the housing market, it’s difficult to predict what the property sector is likely to face in the months and years ahead. In light of the current economic uncertainty, there is an even greater challenge for those in the industry looking to plan for 2023 and beyond.
- [Liz Truss is now PM – What does this mean for the Property Sector?](https://theoraclegroup.co.uk/liz-truss-is-now-pm-what-does-this-mean-for-the-property-sector/): After a long wait, Liz Truss has been elected as the new Conservative Party leader and will become Prime Minister later today after meeting the Queen. Truss has pledged a number of policies relating to the property sector over the last two months. Only time will tell which of these policies will be delivered, and the long-term effects they will have on the sector.
- [Read the latest Oracle Newsletter](https://theoraclegroup.co.uk/read-the-latest-oracle-newsletter/): Welcome to the latest edition ‘Inside The Oracle’ which looks at the value of a press release and the challenges of overthinking communication.
- [Creating great PR campaigns on Instagram](https://theoraclegroup.co.uk/creating-great-pr-campaigns-on-instagram/): At The Oracle Group, we regularly attend PRCA training sessions which help to ensure a continuous high level of professional development within the team. The PRCA is the world’s largest professional Public Relations body and acts as a global advocate for excellence within the industry.  Social media and the digital media landscape has grown in prevalence exponentially within the world of PR in recent years, and social media management now comes hand in hand with traditional PR methods. It is now more important than ever that we stay at the cutting edge of the constantly evolving media landscape, so that the content we use to communicate with our audience is tailored to be as effective as possible.
- [A Trio of Promotions](https://theoraclegroup.co.uk/a-trio-of-promotions/): Emma Heaney was promoted from Senior Account Manager to Account Director, becoming part of the Executive team and taking on a host of new responsibilities. Emma has been at The Oracle Group for six years during which she has gone from office manager to becoming an experienced and accredited PR expert; an incredible accomplishment, achieved through hard work, consistency and determination.
- [Keeping customers happy, the Oracle way](https://theoraclegroup.co.uk/keeping-customers-happy-the-oracle-way/): Customer service is always at the forefront of our minds at Oracle. It stands proud in our company values to be ‘passionate about our promises’ – We are reliable, we act with integrity, and we keep our promises, so we consistently deliver results.
- [Platinum Jubilee – Project ‘Hats’](https://theoraclegroup.co.uk/platinum-jubilee-project-hats/): CASE STUDY FOR PLATINUM JUBILEE WITH Epsom Bid
- [The Value of a Good Photo](https://theoraclegroup.co.uk/the-value-of-a-good-photo/): These famous words from French photographer Gilles Peress ring true for many situations, not least in the world of PR. In this industry, the value of a good photograph can really make or break a brand’s reputation, and it can strongly influence a customer’s initial perception of a company too. Photography is something that, as a PR agency, we place extremely high importance on, as it really is the gold dust in gaining press coverage for our clients.
- [Gaining Coverage in a Digital World: Top Tips from the PRCA](https://theoraclegroup.co.uk/gaining-coverage-in-a-digital-world-top-tips-from-the-prca/): At Oracle, we understand that we need to be continually developing and adapting the way we communicate. As the media landscape evolves, we must do the same so that the work we do remains relevant and effective.
- [Crisis Planning For Operation London Bridge](https://theoraclegroup.co.uk/crisis-planning-for-operation-london-bridge/): A sensitive subject but the reality is that no one really wants to have to plan for the passing of Her Majesty Queen Elizabeth. However, if you don’t plan your communications well around the time, you might face backlash, particularly if any of your scheduled content is inadvertently disrespectful.
- [What is PR in 2022?](https://theoraclegroup.co.uk/what-is-pr-in-2022/): A PR’s approach now must communicate across a multitude of channels to get to the right audience. This starts from acquiring land where you need to create, establish and engage with your community from day one and then continue communicating through regular channels.
- [Let’s talk about ESG](https://theoraclegroup.co.uk/lets-talk-about-esg/): There is no escaping it, ESG (Environment, Social and Governance) is a hot topic. All our clients are talking about it and often ask us how they should communicate their commitment to it. Realistically though, the leadership and management concerns around ESG aren’t new. Issues related to ESG have been the domain of public relations and public affairs practitioners for at least 50 years. Arguments have been made over this time that management decision-making has needed to broaden to include stakeholder concerns and broad social and environmental issues.
- [You’ve Got the Power!](https://theoraclegroup.co.uk/youve-got-the-power/): We’re using Stress Awareness Month as an opportunity to get this out there - everyone gets stressed, it’s part of being human. How we manage it is what’s important to look at. During a brief career break, whilst my children were very young, I embarked on a degree in Integrative-Relational Counselling. After a challenging three years of studying, essay writing (that was the worst!) and training (which I loved), I achieved a first. Whilst I’m not currently practising, I use the skills I developed every day, at work and at home.
- [Read our Spring newsletter](https://theoraclegroup.co.uk/read-our-spring-newsletter/): Take a well earned break and get stuck into our Spring edition of ‘Inside The Oracle’.
- [How to pitch to journalists](https://theoraclegroup.co.uk/how-to-pitch-to-journalists/): At one of her ‘Lessons from a Journalist’ sessions, freelance journalist Susie Bearne shocked attendees when she explained that an Editor at The Guardian once admitted to having 2,700+ unread emails in their inbox! With journalists receiving more emails per day than they have time to read, how do can you ensure that your pitch will stand out? Here are some of the best tips for grabbing the attention of a journalist and increasing the chances of getting some press coverage!
- [5 reasons your company should enter awards!](https://theoraclegroup.co.uk/5-reasons-your-company-should-enter-awards/): Just being shortlisted can increase brand awareness and promote your business/developments to new customers, especially given that the majority of awards are tied to a publication. Awards such as First Time Buyer and What House?, for example publish the shortlisted developments in their magazines, as well as the winners. You can maximise exposure by updating marketing materials with the award logo including website, literature, emails and sales materials. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved.
- [National Apprenticeship Week: The Importance of Work-Based Training](https://theoraclegroup.co.uk/national-apprenticeship-week-the-importance-of-work-based-training/): For the purpose of full disclosure, I feel that I should start off by saying that I’m not an apprentice, nor have I ever completed an apprenticeship. In fact, the opportunity was hardly presented to me at all while I was at school so it wasn’t even something I’d really considered. When I finished my A-Levels at school, I went to university and completed an undergraduate and a postgraduate course before looking to join the world of work.
- [What An Eventful Year](https://theoraclegroup.co.uk/what-an-eventful-year/): We love helping our clients put together amazing events. The best events will leave a lasting impression on those in attendance and can be a great way to secure coverage in the press! From time capsule burials to state unveilings, during 2021 we were certainly busy planning, organising and attending events. Keep reading to get a glimpse of some of the things that we were up to.
- [The Oracle Group Awarded PRCA CMS Gold Accreditation](https://theoraclegroup.co.uk/the-oracle-group-awarded-prca-cms-gold-accreditation/): We are delighted to announce that we have recently been awarded a Gold Communications Management Standard (CMS) accreditation by the PRCA. The gold accreditation marks five years of continuously achieving this standard, showing our consistent commitment to maintaining the best practices in the PR industry.
- [A Guide to Deposit Unlock](https://theoraclegroup.co.uk/a-guide-to-deposit-unlock/): With the end of the government’s Help to Buy: Equity Loan scheme fast approaching, many first-time buyers might be wondering how they will manage to get onto the property ladder. However, as one door closes another has already opened with the emergence of a new product - Deposit Unlock.
- [Oracle Goals for 2022](https://theoraclegroup.co.uk/oracle-goals-for-2022/): Life continues to be very busy at Oracle HQ with a flurry of new business wins and new employees which is great news so early in the year.  We are delighted to have welcomed our new Chief Development Officer, Clare Sanderson, who is responsible for driving the business forward and searching out new opportunities.
- [2021’s Traffic Stopping PR Moments](https://theoraclegroup.co.uk/2021s-traffic-stopping-pr-moments/): We might specialise in the property sector where PR stunts rarely feature in a campaign, but we’re a creative agency and we’ve always got one eye on what other industries are up to.  I’ve always loved a brilliant PR stunt.  They’re so visual and the ones that really make an impact are brave, part of a wider marketing campaign and stop you in your tracks.
- [Questions for Henry Hemming at Property4Media](https://theoraclegroup.co.uk/questions-for-henry-hemming-at-property4media/): Oracle Group: Can you tell us a little bit more about Property4Media?
- [Our latest newsletter has landed!](https://theoraclegroup.co.uk/our-latest-newsletter-has-landed/): I am pleased to share with you the Winter edition of Inside The Oracle which gives an insight to new business wins, successful campaigns, new staff and more.
- [Success for our clients at this season’s property awards!](https://theoraclegroup.co.uk/success-for-our-clients-at-this-seasons-property-awards/): After a year away, awards season is well and truly back underway for the property industry. Bigger and better than ever before, we have thoroughly enjoyed catching up with lots of familiar faces in person over the past few months, all whilst celebrating some incredible award wins for our clients.
- [The Power Of A Good Case Study](https://theoraclegroup.co.uk/the-power-of-a-good-case-study/): Good case studies are PR gold dust. People are naturally drawn to people and their opinions and stories, so case studies provide a great way to get press coverage in national newspapers and magazines. They can also be a great way to get new content for your website to boost SEO and attract more visitors, while video case studies and quotes can form the basis of some exceptional social media content.
- [Five business content concepts](https://theoraclegroup.co.uk/five-business-befitting-content-concepts/): Thinking of content for your business sometimes seems impossible, but there are some quintessential ideas to follow. Dependent on what your team does, most of these suggestions will help you and your colleagues transform your social media into ‘Business Goals’.
- [Top tips for creating superb social content](https://theoraclegroup.co.uk/top-tips-for-creating-superb-social-content/): As everyone continues to embrace the digital world, we are finding that content plays a crucial role in achieving business. Social media allows you to cement your position as a go-to destination for your customers with effective content helping you build long term relationships with your audience. However, where do you start? Read on for our top tips for creating superb content…
- [Ways your business can utilise Social Media](https://theoraclegroup.co.uk/3034-2/): With over one billion monthly users, TikTok has been the “crème de la crème” of social media since its rebrand (originally known as Musical.ly) in August 2018. Since  the pandemic, around 90% of TikTok users scroll through the app multiple times a day, you’re guaranteed to get some advertising and leads for your business. TikTok is completely free of charge, so you're getting free advertising - you just need to create the content. The platform also has the added option to do a paid promotion on your posts to help boost a video’s views and interactions.
- [Wellbeing at Oracle: Q&A with yoga instructor Yasmine](https://theoraclegroup.co.uk/wellbeing-at-oracle-qa-with-yoga-instructor-yasmine/): Do you spend enough time on your physical and mental wellbeing? At Oracle, we understand the important role that self-care plays on how we feel. By making wellbeing a priority, we are happier, more resilient and more productive.
- [Summer Newsletter 2021 – Celebrating 10 years of Oracle](https://theoraclegroup.co.uk/summer-newsletter-2021-celebrating-10-years-of-oracle/): I am pleased to share with you the Summer edition of Inside The Oracle which gives an insight to what we have all been up to over the last few months.  As well as celebrating our 10th anniversary, we were 'Highly Commended' at the Property Marketing Awards, started working with two new clients, worked on some incredibly successful campaigns and learned more about PropertyTok. To find out more download here, I do hope you enjoy the read!
- [Introducing Account Executive Ellie Gadsby](https://theoraclegroup.co.uk/introducing-account-executive-ellie-gadsby/): Growing up a lot of my friends knew exactly what career they wanted to go into once they’d finished school. I did not. In fact, I had absolutely no idea whatsoever! When deciding upon a degree course, I chose to study Geography because I enjoyed it, even though I wasn’t sure where it would lead.
- [Q & A with our CEO – Caroline Coskry](https://theoraclegroup.co.uk/q-a-with-our-ceo-caroline-coskry/): Where did you draw inspiration to start and build this incredible business?
- [PMA award win for our influencer campaign for Peabody](https://theoraclegroup.co.uk/campaign-with-influencer-jacqueline-mercer-to-reach-new-audiences-for-housing-association-peabody/): Background
- [It’s Time to Change the World](https://theoraclegroup.co.uk/its-time-to-change-the-world/): World Environment Day is commemorated annually on the 5th of June, with the purpose of encouraging people to take positive action, make more sustainable choices, and raise environmental awareness. Each year, the official celebrations focus on a different theme. While previous years have focused on biodiversity and air pollution, the theme of World Environment Day this year is ecosystem restoration, to coincide with the start of the UN Decade of Ecosystem Restoration.
- [What Happens In A Crisis? Case study: Rendall & Rittner](https://theoraclegroup.co.uk/what-happens-in-a-crisis-case-study-rendall-rittner/): When you are running a business with multiple teams, locations and large numbers of staff, ensuring that your whole team understand your crisis communications process is a high priority.

## Pages
- [Insights by The Oracle Group](https://theoraclegroup.co.uk/our-services/insights-by-the-oracle-group/): The property market is ever evolving, with shifting buyer demand, changing legislation and an increasingly competitive landscape. To stay ahead, our insights into market and consumer behaviours deliver the clarity needed to shape smarter, better-informed campaigns. From market updates to reports on how your brand appears within AI search results, Insights by The Oracle Group provides the foundations for communication strategies that truly perform.
- [Recent Coverage](https://theoraclegroup.co.uk/recent-coverage/): Week in, week out, we get people talking about our clients, generating widespread media coverage across a huge variety of platforms. Below is just a snapshot of some of the news articles we have delivered over recent months.
- [Social Media](https://theoraclegroup.co.uk/our-services/social-media-marketing/): Our dedicated social media marketing department is here to help property business maximise their online presence, engage with their target audience and achieve their marketing objectives. With our creative yet strategic approach and industry expertise, we are your trusted partner in navigating the dynamic world of social media for the property industry.
- [Constructing Content in 2023](https://theoraclegroup.co.uk/constructing-content-free-ebook/): Constructing Content in 2023: A Guide to Social MediaThank you for your interest in Constructing Content in 2023: A Guide to Social Media. We’re confident that the strategies and tactics outlined in the eBook will help you plan your social media strategy more confidently in the coming year.
To access your free copy, please complete the form. InstagramThis field is for validation purposes and should be left unchanged.Name(Required) First Last Email(Required) Enter Email Confirm Email CompanyConsent Subscribe to our mailing list to receive updates on our latest newsletters and events.By ticking this box you are agreeing for Oracle Group to hold your personal data and send you marketing material for a period of two years. At the end of this two year period, Oracle Group will contact you to find out if you would like to continue receiving advice and information on our services. Personal data is stored on our database and is not shared with any other organisation. You can opt out at any time by emailing marketing@oraclepr.co.uk Reveal Download Δ
- [Join the Oracle Group Mailing List](https://theoraclegroup.co.uk/join-the-oracle-group-mailing-list/): Complete the form below and stay up to date with the latest industry news, market insights and general goings-on at The Oracle Group.
- [Search Results Page](https://theoraclegroup.co.uk/search-results-page/): Read more
- [Training](https://theoraclegroup.co.uk/our-services/crisis-comms-markerting-training/): It’s not just staff training that we take seriously, we have also developed client training sessions across various areas of the business. These include ‘cracking social media’, ‘what is a case study’, ‘the power of LinkedIn’, ‘crisis management’ and ‘understanding the media’.
- [Awards Submissions](https://theoraclegroup.co.uk/our-services/awards-submissions/): Awards are our thing. We write them, win them, ‘live tweet’ them and sometimes even get to judge them.
- [Campaigns](https://theoraclegroup.co.uk/our-services/property-pr-campaigns/): Campaigns are becoming more frequently used to raise awareness of a product, reach a wide demographic and improve reputation.
- [Events](https://theoraclegroup.co.uk/our-services/real-estate-event-management-planning/): Events are still very much key to marketing strategy but possibly the most difficult part to get right. So, when it comes to event planning, you either love it or you hate it. Thankfully, at Oracle we love an event. From the concept to the delivery, we are there to take care of everything. We are meticulous in our planning and detailed in our delivery.
- [Content Marketing](https://theoraclegroup.co.uk/our-services/property-content-marketing/): Our content is considered. Not just for the audience but on how it works. We use SEO insights and keyword data to drive traffic through to your website.
- [Crisis Comms](https://theoraclegroup.co.uk/our-services/crisis-communications/): The way you manage a crisis can define your reputation, particularly online. Media consumption is 24/7 and managing issues and the appropriate response has never been more important or challenging.
- [PR](https://theoraclegroup.co.uk/our-services/property-pr/): We can help you tell your story by creating a strategy that is right for your audience, using both digital and more traditional methods of PR. We advise what makes your story newsworthy and provide you with an integrated PR & marketing strategy to ensure we maximise opportunities across all digital and traditional platforms.
- [Contact us](https://theoraclegroup.co.uk/contact-us/): If you’re looking for a dedicated communications team, we’d love to hear from you…
- [Careers](https://theoraclegroup.co.uk/careers/): We design, deliver, execute impactful communications and marketing campaigns for our clients, across the UK. We’re creative, motivated people who are focused on achieving impressive results beyond our clients’ expectations. If you think you have the talent, character and passion to join our team, please browse our current opportunities below, or send a cover letter and your CV to caroline@theoraclegroup.co.uk
- [About us](https://theoraclegroup.co.uk/about-us/): Founded by Caroline Coskry in 2011, The Oracle Group is made up of communication experts who slot seamlessly into your organisation to become an extension of your marketing team. Genuine lovers of all things ‘home’, we bring together expertise in PR, events, social and content to push boundaries and exceed expectations.
- [News & Views](https://theoraclegroup.co.uk/news/): Reset
- [What we do](https://theoraclegroup.co.uk/what-we-do/): Reset
- [Our Expertise](https://theoraclegroup.co.uk/our-services/): As a multi-service creative communication agency, we’re the whole package. We create cohesive strategies which blend all our services (press office, media relations, influencer collaborations, digital and social, events and award writing) to build your brand and tell your story. With creativity at their core, these bespoke campaigns are tailored to each project’s individual objectives. Read more
- [Privacy Notice and Cookie Policy](https://theoraclegroup.co.uk/privacy-policy/): Oracle PR Ltd collects information when you read or download information from the Site (IP Addresses and Cookies).
- [Home](https://theoraclegroup.co.uk/): As an award winning Property PR Agency of the Year (Property Press Awards), our client list includes housebuilders, housing associations, interior designers, private developers, build to rent providers, construction suppliers, trade and consumer home building products and managing agents.

## Case Studies
- [Behind the Scenes of The Cambridge East Acquisition Announcement](https://theoraclegroup.co.uk/casestudy/behind-the-scenes-of-the-cambridge-east-acquisition-announcement/): When Homes England and The Hill Group announced the acquisition of Cambridge East on 3 June, it marked one of the most significant development stories of the year and a landmark moment for Hill. The acquisition of the 700-acre site, from Marshall Group, which includes Cambridge City Airport and surrounding land, will unlock the delivery of more than 10,000 homes, 9,000 jobs and a major new urban quarter for Cambridge. It also represents Hill's largest land acquisition to date and, as Andy Hill described it, "a step change in our growth strategy as we embrace the role of master developer."
- [Racing Ahead: Building Buzz for the 2026 Betfred Derby Festival](https://theoraclegroup.co.uk/casestudy/the-jockey-club-betfred-derby-festival-2026-event-delivery-case-study/): This year, Oracle partnered with The Jockey Club (TJC) to amplify one of the UK’s most iconic sporting occasions, the Betfred Derby Festival at Epsom Downs.
- [A National Spotlight: The Hill Group Featured in the Sunday Times Magazine](https://theoraclegroup.co.uk/casestudy/a-national-spotlight-the-hill-group-featured-in-the-sunday-times-magazine/): We recently secured another brilliant example of “right place, right time” press coverage, this time in The Sunday Times Magazine.
- [National Media Success: Pennyfarthing Homes and the Demand for Single-Storey Living](https://theoraclegroup.co.uk/casestudy/national-media-success-pennyfarthing-homes-and-the-demand-for-single-storey-living/): Pennyfarthing Homes is a housebuilder with a growing portfolio of new bungalows, and a compelling case study offered the ideal way to secure national press coverage while showcasing the developer’s commitment to meeting the UK’s rising demand for single‑storey living.
- [Lil Lesbian Nan x Latimer Homes](https://theoraclegroup.co.uk/casestudy/tiktok-influencer-lil-lesbian-nan-x-latimer-homes/): At first glance, a 68-year-old Nan and one of the UK’s largest housing associations might not seem like an obvious match.
- [Building Consensus Through Collaboration: Brand Alignment Workshop](https://theoraclegroup.co.uk/casestudy/brand-alignment-workshop/): When multiple organisations work together on a major regeneration project, brand confusion is almost inevitable. Our client faced exactly this challenge,
- [Driving colour into Dagenham: A new art installation celebrates heritage of Dagenham Green](https://theoraclegroup.co.uk/casestudy/dagenham-green-pr-campaign/): With Dagenham’s legacy of automotive technology, activism and community spirit as our foundation, we partnered with The Hill Group and Peabody to put their new development, Dagenham Green, firmly on the map.
- [Charlie Betts X Latimer](https://theoraclegroup.co.uk/casestudy/charlie-betts-latimer-content-creator-collab/): Let’s start with the results. An increase in total and new users on the website is a strong indication that the partnership expanded brand awareness. Latimer saw a 40% increase in web traffic in the week following the content launch, contributing to an overall month-on-month rise of 105%. On the day Charlie posted, visits to the development's website surged by 1,220%. The content performed strongly across social platforms, earning 479,300 views on Charlie’s TikTok and 19,786 views on Instagram. Latimer’s collaboration post on Instagram also generated 437 likes.
- [PR workshop with Peabody New Homes](https://theoraclegroup.co.uk/casestudy/what-is-pr-a-pr-workshop/): A question often asked, What is PR? sparked an interactive and insightful workshop for our client, Peabody New Homes.
- [Branding Workshop with CIUS](https://theoraclegroup.co.uk/casestudy/brand-identity-workshop-with-cius/): Connect It Utility Services (CIUS) approached The Oracle Group, a leading PR agency in London, to strengthen and clarify its brand identity.
- [A well-rounded PR approach with Elivia Homes](https://theoraclegroup.co.uk/casestudy/a-well-rounded-pr-approach-with-elivia-homes/): Gone are the days when PR simply meant securing a feature in the property pages of a local paper. Whilst still playing an important role in a comprehensive marketing plan, today’s audiences expect much more.
- [Trinity Park – “Life in Woolwich”](https://theoraclegroup.co.uk/casestudy/trinity-park-life-in-woolwich/): Launching Trinity Park’s social presence from scratch meant starting with no audience, no engagement history, and just four months to establish credibility in a competitive market. The key challenge was to quickly build visibility, spark awareness, and generate genuine traction in a space where first impressions matter most.
- [Compass Rock – “Unlocking City Living”](https://theoraclegroup.co.uk/casestudy/compass-rock-unlocking-city-living/): For our client, Compass Rock, despite offering high-quality living spaces, the concept of Build-to-Rent (BTR) was still widely misunderstood, leading to lower-than-expected bookings.
- [Building SNG’s brand through paid media](https://theoraclegroup.co.uk/casestudy/building-sngs-brand-through-paid-media/): Sovereign Network Group (SNG), one of the UK’s leading housing associations, sought to raise awareness of their growing brand in the areas surrounding some of its flagship Shared Ownership developments.
- [Celebrating VE Day with Bellway Homes](https://theoraclegroup.co.uk/casestudy/celebration-ve-day-with-bellway-homes/): The Aim
- [National Press Coverage for Backhouse](https://theoraclegroup.co.uk/casestudy/national-press-coverage-for-backhouse/): Following PR strategy discussions with Backhouse, we identified national lifestyle and home media as an ideal route to spotlight the character of its Highworth development in Swindon.
- [Vastu Interior Design: Personal Branding Perfection](https://theoraclegroup.co.uk/casestudy/vastu-interior-design-personal-branding-perfection/): When we began working with Vastu Interior Design in January 2023, the goal was clear but layered: to develop a visible, credible and consistent social media presence, not just for the business, but for Rina Patel as its founder.
- [From Blueprints to Broadcast: Bringing a Construction Milestone for SNG to Life](https://theoraclegroup.co.uk/casestudy/from-blueprints-to-broadcast-bringing-a-construction-milestone-for-sng-to-life/): Navigating the Challenges of Corporate Event Planning in Construction
- [Social-First Influencer Collaboration Success](https://theoraclegroup.co.uk/casestudy/social-first-influencer-collaboration-success/): Following the collaboration with influencer Aytan Abbasli, the campaign for Alta at Consort Place, Canary Wharf, saw impressive engagement and significant traffic growth. This collaboration demonstrates the increasing power of social-first marketing and aligns with broader trends, such as Unilever's recent shift to a social-first advertising model. As consumers become more 'suspicious' of traditional corporate messaging, brands are focusing their efforts on influencer partnerships that offer authentic, relatable content.
- [Generation Rent vs Generation Own](https://theoraclegroup.co.uk/casestudy/generation-rent-vs-generation-own/): Latimer, a leading housing provider, sought to raise awareness of shared ownership and shift perceptions surrounding it. The goal was to position Latimer as the housing association of choice for young people aspiring to move out of their family home and own their first property as well as introduce the solution to parents of adult children, unaware of the benefits and accessibility of shared ownership as a stepping stone to independence.
- [What is Unique London Address?](https://theoraclegroup.co.uk/casestudy/what-is-unique-london-address/): At Oracle, we’re always looking for new ways to harness the power of social media to expand our clients' reach.
- [Mystery Shopping with Elivia Homes](https://theoraclegroup.co.uk/casestudy/mystery-shopping-with-elivia-homes/): At Oracle, we’re always looking for new ways to expand our expertise to clients. Last year, we successfully trialled a new service: mystery shopping.
- [Why are industry roundtable events important?](https://theoraclegroup.co.uk/casestudy/why-are-industry-roundtable-events-important/): Recently, Oracle organised a roundtable event with leading trade publication Inside Housing, sponsored by our client, The Hill Group. This event sparked a fascinating conversation with some of the biggest names in the industry, resulting in an article that generated thought-provoking insights into the overarching question: “Can the forthcoming Planning and Infrastructure Act unblock the supply of new affordable homes, or does the government need to do more?”
- [LinkedIn Training for Senior Property Professionals](https://theoraclegroup.co.uk/casestudy/linkedin-training-for-senior-property-professionals/): The Challenge
- [Croydon Uncovered: Influencer Campaign for Latimer Homes](https://theoraclegroup.co.uk/casestudy/croydon-uncovered-campaign-for-latimer-homes/): Our primary objective for this influencer campaign was to increase awareness amongst potential first-time buyers about the affordability and offering of Latimer’s new homes in Croydon. 
- [How UGC Boosted Organic Reach and Paid Ads for Elivia Homes](https://theoraclegroup.co.uk/casestudy/how-ugc-boosted-organic-reach-and-paid-ads-for-elivia-homes/): For Elivia Homes, Influenced by Oracle, focused on capturing the unique charm and character of two different locations to showcase on the Kent-based developer’s social media channels.
- [Building Connections: Our Influencer Campaign for Lovell Homes](https://theoraclegroup.co.uk/casestudy/building-connections-our-influencer-campaign-for-lovell-homes/): Lovell Homes sought an innovative approach to promote their new housing developments in Hatfield, including the incentive of a £5,000 interior design scheme for new purchasers at Hollyfield Place.
- [Pennyfarthing Homes Scores Big with Harry Redknapp Event](https://theoraclegroup.co.uk/casestudy/pennyfarthing-homes-scores-big-with-harry-redknapp-event/): When Pennyfarthing Homes teamed up with Holt United Football Club to enhance their facilities, they turned to Oracle for expert event planning and media management.
- [Working with stakeholders in Coventry for a ShopMobility Handover](https://theoraclegroup.co.uk/casestudy/working-with-stakeholders-in-coventry-for-a-shopmobility-handover/): To celebrate the handover of the first amenity being delivered by The Hill Group in Coventry, The Oracle Group was tasked with organising an event with stakeholders.
- [Leveraging LinkedIn for Rendall & Rittner](https://theoraclegroup.co.uk/casestudy/leveraging-linkedin-for-rendall-rittner/): The Aim
- [Social Media Strategy for By Design](https://theoraclegroup.co.uk/casestudy/social-media-strategy-for-by-design/): Entering a competitive market, By Design faced the challenge of distinguishing itself from established competitors and capturing the attention of homebuyers seeking premium properties for sale.
- [Positioning and Share of Voice Audits for The Hill Group](https://theoraclegroup.co.uk/casestudy/share-of-voice-audits-for-the-hill-group/): The Aim
- [Promoting Hill’s Foundation 200 Initiative – Solohaus](https://theoraclegroup.co.uk/casestudy/promoting-hills-foundation-200-initiative-solohaus/): SoloHaus is Hill’s Foundation 200 initiative, a £15 million pledge to design, manufacture and donate 200 modular homes to charities working in homelessness by 2025.
- [Leveraging LinkedIn for Housing Professionals](https://theoraclegroup.co.uk/casestudy/leveraging-linkedin-for-housing-professionals/): In response to the rising engagement on LinkedIn, we recently delivered a ‘Leveraging LinkedIn’ workshop for Sovereign Network Group (SNG). This workshop delved into the nuances of utilising the platform as a powerful networking tool within the property and construction sector.
- [Influencer Collaboration for Sovereign Network Group](https://theoraclegroup.co.uk/casestudy/influencer-collaboration-for-sovereign-network-group/): Social objective
- [Brochures and Guides for Rendall & Rittner](https://theoraclegroup.co.uk/casestudy/brochures-and-guides-for-rendall-rittner/): Over the past year, we have worked with Rendall & Rittner to create a series of brochures and guides, each with its own purpose.
- [Introducing Guardian Building Systems](https://theoraclegroup.co.uk/casestudy/introducing-guardian-building-systems/): Armed with a robust marketing strategy, we were tasked with increasing leads, brand awareness and traffic to the website through direct mail campaigns, display adverts, digital tv and radio as well as social ads.
- [Newsletters for Network Homes](https://theoraclegroup.co.uk/casestudy/newsletters-for-network-homes/): When marketing their new-build homes, we work with our client, Network Homes, to create colourful and informative newsletters for distribution to those that have a registered interest in the developments.
- [Burrington Estates wins ‘Best Small Housebuilder’ at WhatHouse? Awards 2022](https://theoraclegroup.co.uk/casestudy/burrington-estates-wins-best-small-housebuilder-at-whathouse-awards-2022/): When it comes to writing award entries for clients, it is important that submissions cover all formulaic topic bases that the judges look for, as well as evoking a sense of individualistic creativity.
- [Brunswick House by Latimer and Kelsey Heinrichs](https://theoraclegroup.co.uk/casestudy/brunswick-house/): We partnered with interior stylist and lifestyle influencer Kelsey Heinrichs, challenging her to dress one of the balconies at Brunswick House, with a first-time buyer friendly budget of £500.
- [Fresh/Build to Rent Case Study](https://theoraclegroup.co.uk/casestudy/fresh-build-to-rent-case-study/): Build to Rent managing agent Fresh came to us with a brief to launch their latest scheme, Loxley Heights, in the City of Sheffield, to young professionals currently living at home with parents or in traditional older rental properties.
- [The 1840 60th Anniversary Corporate Garden Party](https://theoraclegroup.co.uk/casestudy/the-1840-60th-anniversary-corporate-garden-party/): To mark City & Country’s 60th year in business we were tasked with organising an event for stakeholders and delegates to recognise the evolution of the business over six decades.
- [Marleigh at Easter](https://theoraclegroup.co.uk/casestudy/marleigh-at-easter/): The Oracle Group was tasked by The Hill Group to arrange an Easter event for the local community at Marleigh, Cambridge.
- [There’s No Home Like a New Build Home](https://theoraclegroup.co.uk/casestudy/theres-no-home-like-a-new-build-home/): For the fifth consecutive year, we worked with Home Builders Federation to publicise New Homes Week. The annual digital event brings together major developers to showcase the benefits of buying a new build home.
- [Issy the Vegan visits Windsor Apartments](https://theoraclegroup.co.uk/casestudy/issy-the-vegan-visits-windsor-apartments/): We were tasked by Latimer to create a campaign to mark the launch of a new phase of one-bedroom homes at Windsor Apartments in Battersea.
- [Crisis Communication Training](https://theoraclegroup.co.uk/casestudy/crisis-communication-training/): We’ve been working with Rendall & Rittner for over ten years, providing them with crisis management support across all platforms.
- [Storey Homes’ Time Capsule Burial 2022](https://theoraclegroup.co.uk/casestudy/storey-homes-time-capsule-burial-2022/): We negotiated partnerships with two corresponding local schools to create time capsule events at The Place and Bidwell Mews.
- [Solohaus – Inside incredible new homeless shelters](https://theoraclegroup.co.uk/casestudy/solohaus-inside-incredible-new-homeless-shelters/): Working with Hill Group and Haringey Council, Oracle was tasked to create as much media noise as possible at the handover of 32 modular pods which will soon become homes for people who are moving from a life of sleeping rough in the borough.
- [Shared Ownership Week 2021](https://theoraclegroup.co.uk/casestudy/shared-ownership-week-2021/): The Oracle Group worked with The Media People for the 6th consecutive year to create Shared Ownership Week.
- [Diana Dors Plaque and Alligator Unveiling](https://theoraclegroup.co.uk/casestudy/what-does-an-alligator-maidenhead-town-centre-and-diana-dors-have-in-common/): Using the power of the internet and Instagram we were able to track down the granddaughter of Diana Dors, Ruby Lake who was delighted to be a part of the celebration of her grandmother.
- [Hill Activity Pack](https://theoraclegroup.co.uk/casestudy/hill-activity-pack/): Fuelling a desire to give something back, whilst giving parents and teachers an aid for keeping children occupied and away from screens, our client The Hill Group tasked us with creating a Children’s Activity Pack.
- [Emily Wilding Davison statue unveiling](https://theoraclegroup.co.uk/casestudy/emily-wilding-davison-statue-unveiling/): In 2019 discussions began with Epsom Bid who were looking for help with an event to unveil a statue of Emily Davison in Epsom town centre. 
- [Shared Ownership Week 2020](https://theoraclegroup.co.uk/casestudy/shared-ownership-week-2020/): Faced with the challenge of the pandemic and the notable change in media consumption this triggered, Shared Ownership Week 2020 became a digital adaptation of the usual print lead event. 
- [Peabody x Tiny and The House](https://theoraclegroup.co.uk/casestudy/peabody-x-tiny-and-the-house/): The Oracle Group were tasked by Peabody to create a fresh campaign for The Pomeroy in Lewisham that would reach a new audience and position the development as an aspirational option for first time buyers.
- [The So So Show with St. Arthur Homes](https://theoraclegroup.co.uk/casestudy/the-so-so-show-with-st-arthur-homes/): To raise awareness of new shared ownership homes at Chapel Riverside in Southampton, we approached local radio presenter and podcaster Zoe Hanson to take a tour of the apartments and provide listeners with an insight to shared ownership, dispelling some of the myths surrounding the affordable homes product.
- [Berkeley’s Poppy Events 2020](https://theoraclegroup.co.uk/casestudy/berkeleys-poppy-events-2020/): To commemorate Remembrance Day, for the third year running we worked on a project with Berkeley Homes and local schools to create beautiful displays of poppies for armistice day, planting the flowers outside three of their developments
- [New Homes Week Unlocked](https://theoraclegroup.co.uk/casestudy/new-homes-week-unlocked/): Watch our video for New Homes Week Unlocked
- [Notting Hill Genesis](https://theoraclegroup.co.uk/casestudy/notting-hill-genesis/): One of the largest housing associations in the London & South East, Notting Hill Genesis is the merger of Notting Hill Housing and Genesis Housing Association.
- [Inland Homes](https://theoraclegroup.co.uk/casestudy/inland-homes/): We have been working with the team for over a year, delivering the PR for all sites, which spread across the South of England and up into East Anglia.
- [Edenbrook Village event](https://theoraclegroup.co.uk/casestudy/edenbrook-village-event/): The summer months were very busy for the events team in the Oracle office, as we had a large community fun day to prepare for one of our clients, Berkeley Homes, at their Edenbrook Village development in Fleet.
- [Shared Ownership Week 2019](https://theoraclegroup.co.uk/casestudy/shared-ownership-week-2019/): The Media People and The Oracle Group, together with twelve housing associations created a memorable campaign to raise awareness of Shared Ownership.
- [New Homes Week](https://theoraclegroup.co.uk/casestudy/new-homes-week-2019/): We injected a splash of colour and general fabulousness into the proceedings and enlisted the help of well-known interiors stylist and lover of bold designs, Sophie Robinson, for this year’s integrated PR and digital activity.
- [The Oracle Group Gifts New Brand to Hydrocephalus Charity](https://theoraclegroup.co.uk/casestudy/the-oracle-group-gifts-new-brand-to-hydrocephalus-charity/): The ‘HAT’ was an acronym for ‘Hydrocephalus Awareness Trust’ and Harry is essentially the face of the charity. We decided to go with bright and vibrant colours that would maximise brand recall.
- [Kingsmere brochure](https://theoraclegroup.co.uk/casestudy/kingsmere-brochure/): Kingsmere is a unique development on the edge of the North Oxfordshire town of Bicester, where Countryside is delivering a modern urban village, with new homes, schools, sports facilities, community amenities and improved transport connections.
- [Beyond the Box Student website & marketing](https://theoraclegroup.co.uk/casestudy/beyond-the-box-student-website-marketing/): Beyond the Box approached The Oracle Group to help them create a new brand identity that was more fitting for its target audience.
- [David Hales Design Studio](https://theoraclegroup.co.uk/casestudy/david-hales-design-studio/): After The Oracle Group created the new David Hales Design Studio brand and website, we were asked to help drive new traffic and leads to the website.
- [Stakeholder Events Kitchener Barracks](https://theoraclegroup.co.uk/casestudy/stakeholder-events-kitchener-barracks/): The Oracle Group was tasked with supporting the launch and community engagement of TopHat’s debut development, Kitchener Barracks in Chatham.
- [Shared Ownership Week 2018](https://theoraclegroup.co.uk/casestudy/shared-ownership-week-2018/): For the fourth successive year, Shared Ownership Week commissioned The Oracle Group to plan, strategise and deliver their social media programme as part of an integrated content campaign; including PR.
- [New Homes Week 2018](https://theoraclegroup.co.uk/casestudy/new-homes-week-2018/): New Homes Week 2018 ran for five days from 14th – 18th May, and The Oracle Group once again led the way in implementing a social media awareness campaign to promote new build homes in the UK.
- [Endeavour branding](https://theoraclegroup.co.uk/casestudy/endeavour-branding/): To launch its Land and New Homes division, the team at Endeavour approached The Oracle Group, to help them create a new brand identity for the business, as well as for its first development in Tunbridge Wells
- [Prime Minister visits Maidenhead Consultation](https://theoraclegroup.co.uk/casestudy/prime-minister-visits-maidenhead-consultation/): Working with our client Countryside on a series of public consultation events for four new schemes in Maidenhead.
- [Placemaking at Beaulieu](https://theoraclegroup.co.uk/casestudy/placemaking-at-beaulieu/): Countryside and L&Q appointed Oracle to support the long-term place-making campaign
- [Ground-breaking of Hounslow Town Primary School](https://theoraclegroup.co.uk/casestudy/ground-breaking-of-hounslow-town-primary-school/): Oracle organised a community event, which celebrated an important milestone for Hounslow.

## Team
- [Natasha Shirwani](https://theoraclegroup.co.uk/team/natasha-shirwani/)
- [Anneke Butt](https://theoraclegroup.co.uk/team/anneke-butt/)
- [Becca Cristafaro](https://theoraclegroup.co.uk/team/becca-cristafaro/)
- [Nicola Borrow](https://theoraclegroup.co.uk/team/nicola-borrow/)
- [Clare Sanderson](https://theoraclegroup.co.uk/team/clare-sanderson/)
- [Freya Martyniak](https://theoraclegroup.co.uk/team/freya-martyniak/)
- [Tom McGuigan](https://theoraclegroup.co.uk/team/tom-mcguigan/)
- [Harriet Bolt](https://theoraclegroup.co.uk/team/harriet-bolt/)
- [Ellie Gadsby](https://theoraclegroup.co.uk/team/ellie-gadsby/)
- [Lucie Stoicova](https://theoraclegroup.co.uk/team/lucie-stoicova/)
- [Joann Frame](https://theoraclegroup.co.uk/team/joann-frame/)
- [Karen Owen](https://theoraclegroup.co.uk/team/karen-owen/)
- [Gemma Moyle](https://theoraclegroup.co.uk/team/gemma-moyle/)
- [Clare Johnson](https://theoraclegroup.co.uk/team/clare-johnson/)
- [Alice McCutcheon](https://theoraclegroup.co.uk/team/alice-mccutcheon/)
- [Viv Onslow](https://theoraclegroup.co.uk/team/viv-onslow/)
- [Gemma Cole](https://theoraclegroup.co.uk/team/gemma-cole/)
- [Emma Holden](https://theoraclegroup.co.uk/team/emma-holden/)
- [Zoe Murzell](https://theoraclegroup.co.uk/team/zoe-murzell/)
- [Claire Grant](https://theoraclegroup.co.uk/team/claire-grant/)
- [Caroline Coskry](https://theoraclegroup.co.uk/team/caroline-coskry/): Favourite Quote: “Be sure you put your feet in the right place, then stand firm.” Abraham Lincoln

## Coverage Articles
- [Welcome to the Hotel of Mum and Dad — worth £7.6 billion](https://theoraclegroup.co.uk/coverage/welcome-to-the-hotel-of-mum-and-dad-worth-7-6-billion/)
- [A Cornish manor or a Love Actually mews house for £2.5m?](https://theoraclegroup.co.uk/coverage/a-cornish-manor-or-a-love-actually-mews-house-for-2-5m/)
- [‘We rented a bug-infested flat for £1k a month – now we own a luxury apartment for just £70 more’](https://theoraclegroup.co.uk/coverage/we-rented-a-bug-infested-flat-for-1k-a-month-now-we-own-a-luxury-apartment-for-just-70-more/)
- [‘I’d had enough of horror flatmates — shared ownership saved me’](https://theoraclegroup.co.uk/coverage/id-had-enough-of-horror-flatmates-shared-ownership-saved-me/)
- [Mansion tax could become more like a terrace tax in London, warns estate agency boss](https://theoraclegroup.co.uk/coverage/mansion-tax-could-become-more-like-a-terrace-tax-in-london-warns-estate-agency-boss/)
- [The Telegraph: Pennyfarthing Homes and The Hill Group](https://theoraclegroup.co.uk/coverage/the-telegraph-pennyfarthing-homes-and-the-hill-group/)
- [Revealed: the healthiest, happiest places to retire to in England](https://theoraclegroup.co.uk/coverage/revealed-the-healthiest-happiest-places-to-retire-to-in-england/)
- [Chase New Homes – Saffron Walden Reporter](https://theoraclegroup.co.uk/coverage/chase-new-homes-saffron-walden-reporter/)
- [Berkeley’s Hareshill – Mail Online](https://theoraclegroup.co.uk/coverage/berkeleys-hareshill-mail-online/)
- [Dami (Latimer) Case Study](https://theoraclegroup.co.uk/coverage/dami-latimer-case-study/)
- [Debbie Davies Case Study](https://theoraclegroup.co.uk/coverage/debbie-davies-case-study/)
- [Mr & Mrs Pine Case Study](https://theoraclegroup.co.uk/coverage/6057/)
- [Jay Singh-Chapar](https://theoraclegroup.co.uk/coverage/6044/)
- [‘We downsized to somewhere we’d never heard of’](https://theoraclegroup.co.uk/coverage/we-downsized-somewhere-never-heard-of/)
- [](https://theoraclegroup.co.uk/coverage/6042/)
- [Phoebe and Owen case study for Hyde](https://theoraclegroup.co.uk/coverage/phoebe-and-owen-case-study-for-hyde/)
- [George case study at Marleigh Park](https://theoraclegroup.co.uk/coverage/george-case-study-at-marleigh-park/)
- [Dagenham Green](https://theoraclegroup.co.uk/coverage/dagenham-green/)
- [Kew Bridge Rise](https://theoraclegroup.co.uk/coverage/kew-bridge-rise/)
- [R3Location – The Telegraph](https://theoraclegroup.co.uk/coverage/r3location-the-telegraph/)
- [Susan Neely Case Study](https://theoraclegroup.co.uk/coverage/susan-neely-case-study/)
- [Dagenham Green Sky News](https://theoraclegroup.co.uk/coverage/5894/)
- [The Marketeers Cameron Hall Homes](https://theoraclegroup.co.uk/coverage/the-marketeers-cameron-hall-homes/)
- [A Good Influence](https://theoraclegroup.co.uk/coverage/a-good-influence/)
- [London first-time buyers: is 2025 your year to buy a home?](https://theoraclegroup.co.uk/coverage/london-first-time-buyers-is-2025-your-year-to-buy-a-home/)
- [Only Way to Go Is Essex](https://theoraclegroup.co.uk/coverage/only-way-to-go-is-essex/)
- [Will planning shake-up build 1.5 million homes?](https://theoraclegroup.co.uk/coverage/will-planning-shake-up-build-1-5-million-homes/)
- [Ultra-wealthy Democrats race to buy London boltholes after Trump win](https://theoraclegroup.co.uk/coverage/ultra-wealthy-democrats-race-to-buy-london-boltholes-after-trump-win/)
- [American Dream](https://theoraclegroup.co.uk/coverage/american-dream/)
- [‘Forget downsizing – I upsized to a four-bed £780k house in my seventies’](https://theoraclegroup.co.uk/coverage/forget-downsizing-i-upsized-to-a-four-bed-780k-house-in-my-seventies/)
- [‘It was love at first sight’](https://theoraclegroup.co.uk/coverage/it-was-love-at-first-sight/)
- [I’ve got 200 homes to give away – but red tape means I can’t](https://theoraclegroup.co.uk/coverage/ive-got-200-homes-to-give-away-but-red-tape-means-i-cant/)
- [‘No chance at all’ that Rayner will meet housebuilding target, developers warn](https://theoraclegroup.co.uk/coverage/no-chance-at-all-that-rayner-will-meet-housebuilding-target-developers-warn/)
- [8 champion homes in Olympic host cities](https://theoraclegroup.co.uk/coverage/8-champion-homes-in-olympic-host-cities/)
- [Is Buying Listed Worth It?](https://theoraclegroup.co.uk/coverage/5537/)
- [Industry reacts to King’s Speech](https://theoraclegroup.co.uk/coverage/industry-reacts-to-kings-speech/)
- [Labour’s First 100 Days: Prime resi leaders share their policy priorities for the new government](https://theoraclegroup.co.uk/coverage/labours-first-100-days-prime-resi-leaders-share-their-policy-priorities-for-the-new-government/)
- [‘I sold my £1.5m home and downsized at 51 – it was such a relief’](https://theoraclegroup.co.uk/coverage/i-sold-my-1-5m-home-and-downsized-at-51-it-was-such-a-relief/)
- [](https://theoraclegroup.co.uk/coverage/5488/)
- [What I Own: Our blended family’s £875,000 four-bed forever home in Hertfordshire](https://theoraclegroup.co.uk/coverage/what-i-own-our-blended-familys-875000-four-bed-forever-home-in-hertfordshire/)
- [Saffron Walden – Hill Case Study](https://theoraclegroup.co.uk/coverage/saffron-walden-hill-case-study/)
- [high-net-worth homeowner – Rina](https://theoraclegroup.co.uk/coverage/high-net-worth-homeowner-rina/)
- [Greek Villa – Andrew Henry](https://theoraclegroup.co.uk/coverage/greek-villa-andrew-henry/)
- [Dog Homes – The Sunday Times](https://theoraclegroup.co.uk/coverage/dog-homes-the-sunday-times/)
- [Metro – 16th April](https://theoraclegroup.co.uk/coverage/metro-16th-april/)
- [London Home Show Special Metro – Peabody](https://theoraclegroup.co.uk/coverage/london-home-show-special-metro-peabody/)
- [Vastu interior design featured in Homes & Gardens](https://theoraclegroup.co.uk/coverage/vastu-interior-design-featured-in-homes-gardens/)
- [Metro Coverage for Peabody](https://theoraclegroup.co.uk/coverage/metro-coverage-for-peabody/)
- [Net Zero Homes](https://theoraclegroup.co.uk/coverage/net-zero-homes/)
- [Metro Coverage for Clarion](https://theoraclegroup.co.uk/coverage/metro-coverage-for-clarion/)
- [Andrew Henry Interiors in Ideal Homes](https://theoraclegroup.co.uk/coverage/5227/)
- [Hill Group UK in Building Magazine](https://theoraclegroup.co.uk/coverage/5236/)
- [Solohaus, Bristol](https://theoraclegroup.co.uk/coverage/solohaus-bristol/)
- [Lowe Group in Show House](https://theoraclegroup.co.uk/coverage/lowe-group-in-show-house/)
- [](https://theoraclegroup.co.uk/coverage/5217/)
- [Marleigh, Cambridge](https://theoraclegroup.co.uk/coverage/marleigh-cambridge/)
- [Bellway in Daily Express](https://theoraclegroup.co.uk/coverage/bellway-in-daily-express/)