We speak with the founders of We Are Fred, Nick Street and Clive Lewzey, as they introduce FredHUG, a groundbreaking new PropTech product that’s set to transform how sales information is shared with new homebuyers.
Can you provide a brief overview of your new technology?
“We are thrilled to introduce FredHUG, our innovative tech product that stands out from anything else on the market. FredHUG is a revolutionary web-based home user guide designed to help housebuilders provide easily accessible, sustainable, and comprehensive digital user guides to their residents. Our cutting-edge technology significantly enhances the new home buying experience, from reservation to post-move support.”
We understand you conducted a trial with Balfour Beatty. What feedback did you receive from them?
“Yes, we were lucky to collaborate with a division of Balfour Beatty Homes to trial the product before its official launch.
“Mandy Soames, Senior Sales and Marketing Manager at Balfour Beatty Homes, shared her thoughts: “I think FredHUG is a terrific find. It’s a great asset for our business. It’s eye-catching, user-friendly, and cost-effective, with everything a new homeowner needs being easily accessible. It serves as a central source of information that will save time for our customer service team and reduce costs since everything is digital—there’s no need for printed materials, which is also much better for the planet. We’re very excited to see it take off and to be part of this journey from the start.”
How will the product benefit housebuilders?
“We have developed a cutting-edge tool that delivers comprehensive, on-demand home user guides to buyers. FredHUG eliminates the need for paper-based handbooks or generic online resources, enabling housebuilders to provide their buyers with a rich, personalised, and easily accessible guide to each new home. With FredHUG, housebuilders can streamline communication, educate buyers about the technology and systems within their homes, and facilitate valuable connections with the surrounding community—all while saving time, reducing costs, and promoting sustainability.”
How will it assist the end users living in the house?
“FredHUG equips buyers with a complete digital toolkit for navigating their new home and the surrounding neighbourhood. The portal includes a detailed guide to the home’s features, along with instructions on operating tech systems and appliances. Additionally, it offers information about the local community and its amenities. The platform also provides an efficient method for reporting snags and defects, benefiting both the new homeowner and the housebuilder!”
To find out more, contact: hello@wearefred.co.uk