The Challenge
Launching Trinity Park’s social presence from scratch meant starting with no audience, no engagement history, and just four months to establish credibility in a competitive market. The key challenge was to quickly build visibility, spark awareness, and generate genuine traction in a space where first impressions matter most.
The Strategy
To bring Trinity Park to life online, we focused on authentic, aspirational influencer content that highlighted not only the design excellence of the homes but also the vibrant lifestyle of Woolwich. Partnering with a creator whose tone, aesthetic, and audience aligned naturally with the brand ensured the campaign felt organic and aspirational. This approach drove meaningful action beyond awareness, directing audiences to key website landing pages such as Book Your Visit and Summer Showcase, and encouraging prospective buyers to take their next steps.
The Influencer
We partnered with UK-based travel and lifestyle creator Aytan, whose engaging content resonates widely across TikTok (700K+ followers) and Instagram (241K+ followers). Known for blending authenticity with a polished aesthetic, Aytan consistently inspires her audience through travel experiences, local finds, and lifestyle content. Alongside her brother, she also runs a successful blog that expands her reach and influence, reinforcing her credibility within the UK lifestyle and travel community.
The Results
- Instagram Reel: 11.7K views, 200+ likes, 100 comments, 19 saves, 5 shares
- Instagram Carousel: 22K reach, 200+ likes, 60 comments
- Stories: 5.5K views, 25+ direct interactions
- TikTok Video: 10K views, 740+ likes, 20 comments, 13 saves, 13 shares – with 87.7% of traffic coming organically via the For You Page
The Outcome
By combining high reach, strong engagement, and authentic storytelling across multiple formats, the campaign positioned Trinity Park as a standout new London development. The collaboration delivered both significant awareness and tangible buyer interest, cementing Trinity Park as an aspirational lifestyle choice in Woolwich.