Following the collaboration with influencer Aytan Abbasli, the campaign for Alta at Consort Place, Canary Wharf, saw impressive engagement and significant traffic growth. This collaboration demonstrates the increasing power of social-first marketing and aligns with broader trends, such as Unilever’s recent shift to a social-first advertising model. As consumers become more ‘suspicious’ of traditional corporate messaging, brands are focusing their efforts on influencer partnerships that offer authentic, relatable content.
Here are the key results from the campaign with Aytan:
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885 clicks to the Alta landing page from Aytan’s bespoke UTM link.
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1,285 sessions on the Alta landing page (+88% week-over-week).
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181 sessions on the plot landing pages (+82% week-over-week).
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56 visits to book a viewing, with a 200% increase in submissions.
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989 IG profile visits (+249% week-over-week) and 54 new followers.
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97 link-in-bio clicks (+142% week-over-week).
These results indicate a substantial lift in engagement and a significant increase in qualified leads – showing the power of influencer-driven campaigns to directly impact business outcomes.
The Aim
The objective was clear: Latimer, the developer behind Alta at Consort Place, sought to engage a younger, more digitally-savvy demographic of potential homebuyers for their new, modern development in Canary Wharf. As the property market becomes increasingly competitive, Latimer recognised the need for a more innovative marketing approach. The aim was to create a social-first campaign that would drive high-quality traffic to the property’s landing pages, increase property viewings and ultimately generate more leads.
With a strong focus on authenticity, the goal was to leverage Aytan’s influential presence in the lifestyle and travel sectors to promote Alta in a way that felt natural and engaging to her audience, many of whom were in the target demographic of young professionals.
The Process
To achieve these goals, we took a strategic, influencer-driven approach:
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Audience Alignment: Aytan was chosen for her highly engaged, relevant audience of young professionals, digital natives, and potential property investors. Her followers, primarily in London, were the ideal target audience for Alta—seeking a dynamic, urban living environment in Canary Wharf.
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Collaborative Content Creation: We worked closely with Aytan to produce content that would authentically showcase Alta at Consort Place. She created:
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1x Instagram Reel highlighting the lifestyle benefits of living in Canary Wharf, featuring key selling points of Alta.
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3x Instagram Stories, each with clear calls-to-action directing her followers to visit the Alta landing page and book viewings.
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Call-to-Action Strategy: Each piece of content was crafted with a specific call-to-action, whether it was directing followers to book a viewing or simply to explore the landing page for more information. Aytan’s followers were encouraged to swipe up, click the link in bio, or visit the landing page directly.
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Real-Time Monitoring & Optimisation: We implemented UTM tracking to capture key metrics, allowing us to monitor the performance of the campaign in real time.
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Maximising Engagement: Aytan’s credibility as a lifestyle and travel influencer ensured that the campaign felt organic. Her storytelling and content style resonated deeply with her audience, making them more likely to take action.
Conclusion
The results of this campaign highlight that social-first marketing when executed strategically with the right influencers, can generate real, impactful results. For Latimer, partnering with Aytan proved to be an invaluable step towards engaging their target audience and generating qualified leads for Alta at Consort Place.
If you’re looking to take your property marketing to the next level with influencer-driven campaigns, get in touch with us today to explore new, innovative ways to connect with your audience: influenced@oraclepr.co.uk