As joint-venture development partners, Countryside and L&Q appointed The Oracle Group to support the long-term place-making campaign for its new development, Beaulieu. Oracle implemented a robust PR programme aimed at raising the profile of this vibrant new district in Chelmsford, one of the largest regeneration projects in the country. Beaulieu will deliver up to 3,600 new homes in an inspirational landscape.
The PR has supported a diverse range of place-making activities, as well as raising awareness of new commercial, educational, recreational and transport facilities. Oracle has helped to promote the vision for Beaulieu to the local and national media, with articles covering everything from charity sponsorship and fundraising and a ground-breaking ceremony for the new Community Centre, to the proposals for a new railway station and a unveiling significant public arts projects.