New Homes Week 2018 ran for five days from 14th – 18th May, and The Oracle Group once again led the way in implementing a social media awareness campaign to promote new build homes in the UK. The Home Builders Federation (HBF) was keen to resurrect NHW and asked Oracle to manage the Twitter, Facebook and Instagram accounts to help promote the week, linking back to www.new-homes.co.uk/new-homes-week.
Oracle created themed days starting with ‘Meet the Team Monday, ‘Why Buy New Tuesday’, ‘Wednesday Wisdom’, ‘Throwback Thursday’ and finishing with ‘Fun Friday’. Each day represented the different purchasing stages of a new home buyer and gave pegs for content, case studies, developments and comments from HBF members. Our chief focus was to increase follower numbers and improve engagement levels across all social media platforms.