The Aim: The Oracle Group was tasked by The Hill Group to arrange an Easter event for the local community at Marleigh, Cambridge. This event was to bring together the local community and families and for them to enjoy an Easter trail with a meet and greet photo opportunity with Peter Rabbit.
The Project: Children were presented with an Easter goodie bag upon arrival and were guided to the start of the Easter trail. This ran along the main pathway of the Marleigh development with large cardboard carrot clues each containing a letter to spell the name ‘Peter’. The clues then led to the show home garden where Peter Rabbit was waiting to meet and greet the guests with a surprise chocolate egg.
In addition to Peter, small yellow chicks were hidden within the garden area and children were encouraged to find and count them and to then log this in their activity book. Large colourful vinyl egg stickers completed the Easter look and feel on the windows of the marketing suite.
The Result: The event was a great way to showcase the connectivity and community feel of Marleigh and raise Hill’s profile in the local area. The event brought together people of all ages from across the local community.