Introducing Guardian Building Systems

Case Study

Introducing Guardian Building Systems

At the end of last year, we were incredibly pleased to begin work with the fantastic team at Guardian Building Systems. Guardian Building Systems is a fabricator of conservatory roofs. They were established in 1998. Their hero product is the Guardian Warm Roof which is a solution to conservatories being too hot during summer and too cold during winter.

Armed with a robust marketing strategy, we were tasked with increasing leads, brand awareness and traffic to the website through direct mail campaigns, display adverts, digital tv and radio as well as
social ads.

Danny Hill, Marketing Director at Guardian Building Systems said: “We have worked with Oracle over the past 6 months with a specific brief to increase our brand awareness and our lead generation for our key product; the Guardian Warm Roof. Over the past 6 months we have increased our website traffic by 155% vs the previous year and increased our leads by over 54%. Furthermore, there is a close partnership of analysis and optimisation to ensure the very best ROI on every £ we spend in marketing.”

Clare Sanderson, Chief Development Officer at Oracle said: “GBS came to us with a fantastic product in the Guardian Warm Roof and the objective to be the most recognised replacement solid roof on the market. The target audience is very simply anybody that owns a conservatory, essentially empty nesters and home makers. We put together a proposal for the first two quarters to capture this audience and ensure we place them as a market leader in their field. Delighted with the success, we are currently working on proposals for the next quarter, targeting both consumer and trade markets. We have been incredibly pleased with the success so far and are enjoying working with the team.”

“Over the past 6 months we have increased our website traffic by 155% vs the previous year and increased our leads by over 54%.”

Danny Hill, Marketing Director at Guardian Building Systems