The Challenge
Our primary objective for this influencer campaign was to increase awareness amongst potential first-time buyers about the affordability and offering of Latimer’s new homes in Croydon. Targeting renters locally and in other South London locations who might be considering this step, we wanted to position Croydon as a viable option and showcase the benefits of putting down roots in this location.
Content Delivery
To create maximum impact and reach a wider audience, we created a three-way collaboration between London-based blogger @candacesabroad, @eastcroydoncool and @latimerhomes.
Candace created an engaging area guide for her 153K followers, showcasing Croydon’s highlights including green space, independent coffee shops and cocktail bars, as well as the new homes themselves.
This was posted as a Reel and a Story with an approved copy and UTM links to track referrals to the development website. East Croydon Cool also posted this content to their hyper local audience of 16K and then published a follow-up social post featuring images and details of two sets of Croydon buyers.
Amplifying the message that this is a first-time buyer hotspot, this additional content featured authentic commentary about their experience of buying their home and living in the area.
Results
The results speak for themselves:
- 665% uplift in web sessions on the shared ownership Croydon site
- 55% uplift in website traffic
- Enquiries up 42%
Candace Abroad: 72, 823 views, 1044 likes, 328 shares, 384 saves
East Croydon Cool: 71,050 views, 1001 likes, 366 saves
To find out more about impactful influencer campaigns for your brand, please contact influenced@oraclepr.co.uk