To accompany the press office support around the launch of Brunswick House, Latimer’s new development in North East London, we were asked to create additional content that would appeal to first-time buyers.
Lifestyle and space continue to drive homebuying decisions and this particular development’s key feature are the oversized private balconies.
We partnered with interior stylist and lifestyle influencer Kelsey Heinrichs, challenging her to dress one of the balconies at Brunswick House, with a first-time buyer friendly budget of £500. Using her signature style of neutral colours and natural materials, we wanted Kelsey to showcase how the impressive space could be maximised as a seamless extension of the property’s living space all-year-round.
An ideal match for this project and this target audience, Kelsey’s style is swoon-worthy yet achievable and she is currently renting a home in London, whilst saving to get onto the property ladder herself. She sourced the items from a range of budget-friendly retailers and outlets and using the theme ‘balconies for all seasons’, created a beautiful, cosy outdoor space for entertaining and relaxing.
Kelsey posted a reel and three stories on her Instagram account to her 215k followers. This content reached 24,807 accounts and received a total of 799 likes, saves and comments.
The partnership and imagery were used to elevate Latimer’s own social media accounts, triggering +42% profile visits, +29% clicks to the Latimer website from link in bio, +251% engagements and 35 clicks to the Brunswick House landing page. Web traffic increased by 13% in the two weeks following the campaign vs. the two weeks prior to the campaign (the content was still gaining views and engagement during this time).