It’s all well and good telling people how great you are, but in the competitive property industry, award wins give you something to show.
Many of our clients see awards as a key part of their business strategy, providing external validation of the hard work put into delivering great products and services. But when it comes to awards, knowing what to enter and how to showcase your offering can be tricky.
For businesses in the property sector, there is a huge range of awards available to enter. From those focused on collaborative teams and superstar individuals to those highlighting exceptional homes and places to live, it can be overwhelming to know where to start.
At Oracle, our longstanding reputation for securing our clients the recognition they deserve at industry award events was once again demonstrated this year with 20 awards received and 8 shortlisted entries for our clients in 2024.
Our award writing process begins long before we start drafting award entries. We can offer advice to our clients on which awards to consider entering based on their wider business and marketing strategies, whether hoping to increase brand visibility, promote a particular development or celebrate the achievements of a team.
Often a development or property could be entered into several different award categories. Working with our clients, we can identify the greatest strengths of a project or development to determine the best potential awards approach.
Once we’ve agreed on which awards to enter, we use our in-depth industry knowledge to draft powerful entries.
With many award entries observing strict word limits, every word used must create a compelling story that explains the innovation delivered, excellence offered and positive impact on the community. Where needed, we can also design sophisticated award entries filled with vibrant images which reinforce the branding.
Award ceremonies are a big day in the Oracle calendar, and you will often find members of the team networking at the biggest events in the property calendar. Where we have drafted award entries on behalf of our clients, we feel hugely invested in the outcome – a win for a client is a win for us! We love seeing our clients collect awards that recognise everything they do to make a real difference and enjoy celebrating these achievements with them.
We firmly believe it’s not just about a shiny trophy, but about what you do with that success. Whether it’s sharing judges’ comments with prospective purchasers to provide external validation of the quality of your homes or taking to social media to celebrate the achievement, keeping the conversation going is a key part of a strong awards strategy.
Hoping to enhance your awards strategy in 2025? Get in touch today by emailing hello@oraclepr.co.uk.