With over 660 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.

Unsurprisingly, LinkedIn is the leading social media channel for B2B marketers with Twitter trailing as a close second.

First things first, your profile

According to insights provided to Hootsuite from LinkedIn, completed Company Pages generally receive twice as many visitors than those with incomplete pages. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there and engage with relevant content.

Think about your content

Organisations that post at least once a month generally gain followers six times faster than those that don’t, so be sure to publish content! The best way to grow your audience and keep your followers is by posting engaging articles or company updates on a regular basis. If you know of a blog post or a news article from an external source that would benefit your followers, you should share that too. Even if the content doesn’t originate from your team, it will show that you are tuned into industry news. Make sure you provide value and context to your post when sharing—don’t just copy-and-paste the URL!

Get involved

Being an active participant in a LinkedIn Group can help you and your business network with other professionals and businesses in your field, especially those outside of your immediate circle of current and present colleagues, classmates, and employers.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. It’s a valuable tool in your social marketing strategy, so make sure to utilise every opportunity it provides.

Do you need help with your LinkedIn profile? Here at Oracle, we have you sorted. Get in touch with digital@oraclepr.co.uk today.