We’re incredibly proud to share that The Oracle Group has achieved Public Relations and Communications Association (PRCA) CMS Accreditation for the twelfth consecutive year, retaining our Gold Award status.
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body, representing more than 35,000 practitioners globally. It sets the benchmark for excellence, ethics and professional standards within the communications industry. Its Communications Management Standard (CMS) is recognised as the gold standard for agency management, assessing everything from leadership and business strategy to client service, financial management, diversity and professional development.
Sarah Waddington CBE CDir FPRCA ChartPR CEO PRCA said:
“Congratulations to The Oracle Group, which has upheld the PRCA’s Gold CMS accreditation since 2014, an achievement shared by only ten UK agencies. Their recent assessment praised the outstanding quality and thoroughness of their evidence, reflecting best practice across business development, improvement and leadership. With innovations such as their new ‘Influenced by Oracle’ service, the agency continues to evolve and lead the way in modern PR. This is a fantastic achievement for the team.”
Achieving CMS accreditation is rigorous. Retaining Gold status for ten successive years reflects not only the strength of our systems and processes, but also our commitment to continual improvement and accountability at every level of the business.
The assessors described our latest submission as “exceptionally thorough and comprehensive”, highlighting in particular:
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A clear and detailed business development strategy, supported by focused sector plans and regular alignment meetings.
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A strong awards programme that enhances profile while benchmarking performance.
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Influenced by Oracle, our specialist property, home and lifestyle social and influencer marketing offer, underpinned by a clear promotional strategy and measurable ROI.
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Robust leadership and communication, with defined roles, structured inductions, and layered internal and external engagement.
Caroline Coskry, Founder & Chair of The Oracle Group, commented:
“To retain PRCA CMS Gold accreditation for the twelfth successive year is something we are immensely proud of. CMS is not simply a badge, it’s a reflection of how we run our business, how we support our team and how we deliver for our clients. Maintaining this standard over a decade demonstrates the consistency, care and strategic focus that sits at the heart of The Oracle Group. Thank you to our exceptional team, whose commitment and professionalism make achievements like this possible.”
For our clients, this accreditation provides reassurance that they are working with an agency that operates to the highest industry standards, strategically driven, ethically grounded and results focused.
Learn more about our work here.